Shoes in the Oven and Other Ways Women Quirk Out

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"Quirk Out" defines the astoundingly clever coping tactics that range from the intensely logical to slightly irrational. Women feel relieved just knowing there’s a word to describe their behavior that has its place next to Freak Out, Pig Out and Flip Out. Thanks to a new humorous blog – http://www.quirkout.com – women can laugh with each other as they share their quirky habits.

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Since launching this project, we have discovered that women love to confess the little things they do just to help them get through the day.

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Why would a sane woman keep shoes in the oven? Or pack three purses for an overnight trip? And why spend 20 minutes crumbling store-bought cookies to pass them off as homemade?

All these women are experiencing Quirk Outs: those funny, odd and sometime secret habits that help busy women turn multi-tasking into in art form. Quirk Outs become a kind of sisterhood when one woman admits to her particular behavior, and her friends say, “I do that, too!”

"Quirk Out" defines these astoundingly clever coping tactics that range from the intensely logical to slightly irrational. Women feel relieved just knowing there’s a word to describe their behavior that has its place next to Freak Out, Pig Out and Flip Out.

Thanks to a new humorous website – http://www.quirkout.com– women can laugh with each other (and get great tips) as they share their quirky habits about relationships, fashion, health, family, career and the thousands of other things that end up on their plates.

Quirk Out is for women who cram a lifetime into every 24 hours. They simultaneously read "Self," "Simple Living," "O" and "Cosmo" in order to be everything to everybody. And their Quirk Outs help them juggle all those roles.

Quirk Out is the brainchild of Cary Goldwasser and Diane Kline, both marketing professionals in St. Louis, who discovered their quirky connection during lunch. Cary couldn’t leave the office for the restaurant until she changed shoes, and chose among the three pairs she kept under the desk. “They were all black patent leather, no less!” said Diane, who keeps sneakers, flip flops, snow boots and a pair of black pumps at her desk. “You just never know what the day is going to call for.”

Over salads and French fries (an eating Quirk Out where having something healthy negates eating something fattening), Diane and Cary compared notes on their behaviors, and realized how many Quirk Outs they shared. “We knew that women everywhere had personal Quirk Outs and we all needed a good laugh about them,” said Cary.

Cary and Diane began asking friends about how they handled everything from arranging their closets to how they bought bras. Smart women analyze everything they do trying to make it work. How else could you explain packing three purses for an overnight trip or having an excel sheet of the aisles at the supermarket to use for grocery lists?

Women have many Quirk Outs related to how they pack for vacation from the austere (black pants and two tops in a carry on) to the absurd (an entire suitcase just for boots.) Shopping brings up a lot of Quirk Outs and dating, well, dating has more Quirk Outs than Carrie Bradshaw has Jimmy Choos.

Quirkout.com gives busy women a good giggle,” said Diane. “Visiting the blog just may become one of their new Quirk Outs!”

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CARY GOLDWASSER
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