Quofore Releases New White Paper: General Trade Mobility Providing Transparency and Brand Control

Share Article

Insights into how Consumer Products companies can increase market share and demand for their brands in emerging markets using mobile solutions.

Quofore logo

Companies need better control of their distribution channels, access to field intelligence on the outlets selling their brands to consumers, and the ability to integrate all the data gathered with their own information at head office.

Quofore, the world’s leading provider of mobile sales force automation solutions for retail execution, today announced it has released a new white paper which provides insights into how Consumer Products companies can overcome the challenges presented by the general trade channel in emerging markets.

The white paper analyzes how a combination of distributor management systems, general trade mobility solutions and data integration can improve brand visibility for Consumer Products companies and provide better product distribution controls and lead to increased sales.

Emerging markets are heralded as the growth engines of consumer demand now and for the future but with general trade the most common go-to-market model Consumer Products companies are dealing with a different set of challenges than those in modern retail. Companies are reliant on thousands of independent distributors; that visit millions of retail outlets to get their products into the hands of consumers. Once products leave their own facilities Consumer Products companies are losing sight of their products and paying the price for inefficient and ineffective processes in the field.

Angela Lovegrove, Asia Pacific Managing Director said; “General trade still accounts for the largest percentage of sales in all emerging markets including China, India, Brazil and Russia. To achieve visibility of their brands and grow sales in general trade companies need better control of their distribution channels, access to field intelligence on the outlets selling their brands to consumers, and the ability to integrate all the data gathered with their own information at head office.”

This white paper will benefit anyone responsible for selling products in emerging markets with an interest in improving distribution and growing market share. The white paper can be downloaded at http://www.quofore.com/generaltrade.

About Quofore
Founded in 1998, Quofore is recognized as the international leader in mobile software solutions for field representatives in Consumer Products companies. Companies using Quofore solutions are able to drive competitive advantage through their management and execution of field sales, merchandising, promotions, in-store audits, direct delivery activities and van sales. Incorporating world’s best practice, Quofore solutions reflect the experience and domain expertise gained from over a decade of specialized industry focus, working with customers in more than 35 countries in both modern trade and emerging markets. Quofore markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region, and works closely with its partner ecosystem to service and support its customers worldwide. Quofore has delivered solutions to customers across six continents including leading global corporations such as Procter & Gamble, Unilever, Kellogg, Kraft, Mars Wrigley, Brown-Forman, Dyson, and Black & Decker. For more information, visit http://www.quofore.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Heiniger
Quofore
+61 2 9386-1777
Email >
Visit website