Facebook Sets its Sights on Searching

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5StarControl takes on the topic of Facebook moving into the search engine market and potentially directly taking on Google, Yelp, and Quora.

5StarControl has issued an announcement about the cnet.com analysis of Facebook founder Mark Zuckerberg’s recent comments that Facebook is looking into entering the search engine market.

5StarControl wrote that businesses may be restrained by the Facebook move into providing more search engine information, and potentially putting it into direct competition with search engines such as Google, question service Quora, as well as with local search and review sites like Yelp, according to CNET.

Mark Zuckerberg founded TheFacebook while a student at Harvard University in 2004 as a way for college students to connect with their friends. Soon after, the company moved to California, dropped the “the” and simply became Facebook. Now, Facebook claims over 950 million worldwide users to its social networking site. People with Facebook profiles can share their thoughts, reviews, and information with people in their social network. Facebook amasses a huge amount of information about people and businesses, and is looking to use what it calls “friend mining” to provide more accurate and detailed search results.

The current king of internet search engines is Google. The California-based search engine and advertising company was founded in 1998 and has grown to be the largest search engine, and one of the most visited websites on the planet. Google owns a 66.4 percent share of the search engine market in the United States, and posted a $2.79 earnings report in the second quarter of 2012.

Quora, founded in 2009 by two former employees of Facebook, is a site with the goal of providing answers for every question that someone may have. People can register for the site, and then either search for the answer to a question, or post one themselves. Other users can then post answers for that question, and the members of the community can positively or negatively vote for them. Facebook could compete with Quora due to their already huge amount of data, and circumvent the need for live answers.

Since its beginnings in San Francisco in 2004, Yelp has grown to have more than 78 million monthly users. It has become a prime online and mobile source of information and reviews of local businesses. Users can find information on a local business, and also read or write a review of that business. Each company is also rated between one and five. This system gives users a way to search for highly-rated businesses in their area. It can also be a source of local internet marketing, as local establishments can advertise through Yelp.

CNET is primarily a news and review website that provides content about modern technology and the online world. Began as a series of TV networks in 1994, CNET has grown to be found mostly through its online portal, cnet.com. There, people can read articles and analysis of tech trends, as well as access the more than 4,300 yearly product reviews that CNET provides.

The CNET article concluded that Facebook launching into the search engine arena could have many consequences for existing companies, consumers, and small businesses. It highlights how important online reputation can be for small businesses, as potential customers have more and more opportunities to discover information online. A foray by Facebook into searching may see Facebook attack the likes of Google, Yelp, Foursquare, and Quora head on.

5StarControl is a forum about small business matters in the area of Yelp reputation.

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