We look forward to having an immediate and significant impact on the RealEstate.com business and demonstrating the compelling benefits of geolocation technology in this industry.
Mountain View, CA (Vocus) January 9, 2007
Quova, Inc., the authority on IP Intelligence and leading provider of Internet geolocation data and services, announced today that RealEstate.com, the consumer-facing real estate site operated by LendingTree, LLC , has chosen Quova's GeoPoint™ service to help determine the impact of geographically-targeted advertising campaigns. Quova will provide city- or market-level geolocation of all visitors to the RealEstate.com website to help the company analyze the volume and trends of consumer traffic by local market area.
"Quova has helped us geographically target our marketing efforts for some time, because its technology is embedded in our current ad serving platform, but we still conducted a competitive analysis of Quova data versus other geolocation providers, and Quova proved significantly more accurate than its competitors," said Jeff Lyons, general manager of RealEstate.com. "It's crucial for us to be able to analyze our effectiveness in driving traffic to our various real estate networks, and Quova will be of great value in helping us to track our results from both online and offline advertising."
"Real estate is one of the fastest-growing markets for online financial services, and the opportunity to work with the hands-down leader in the field is a tremendous win for Quova," said Bill Varga, Quova's VP of business development. "We look forward to having an immediate and significant impact on the RealEstate.com business and demonstrating the compelling benefits of geolocation technology in this industry."
RealEstate.com offers consumers a better way to buy or sell a home through a comprehensive suite of real estate services, tools and content as they progress through their home buying or selling process. This one-stop-shop offers a personalized roadmap, access to more than two million home listings, exclusive Find-a-REALTOR® and Find-a-Builder matching services, free home valuation tools, dedicated customer care representatives available nearly round-the-clock, and valuable rebate offers. Together, these tools allow RealEstate.com to simplify the often-complex real estate transaction and help consumers save time, money, and aggravation.
RealEstate.com is owned and operated by LendingTree, LLC, which is part of IAC Financial Services and Real Estate, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), which also owns or operates LendingTree Loans, LendingTree Settlement Services, LLC, GetSmart®, Domania®, and iNest®.
About Quova, Inc.
Founded in 2000, Quova, Inc. is the leading provider of IP Intelligence and Internet geolocation services to online businesses, including five of the world's six largest global Internet companies. Quova's patented technology provides the geographic location and connection data of website visitors in real time, enabling thousands of enterprises worldwide to detect fraud, manage digital rights, target content, conduct site analysis and ensure regulatory compliance. Quova's customers and partners include such industry leaders as Major League Baseball Advanced Media, Wells Fargo, BBC, Bell Canada, Cisco Systems, Coremetrics, Corillian, Globo, Bankinter, Times Online and Sky Sports. A privately held company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group and Schoffstall Ventures, Quova is headquartered in Mountain View, California (T: 650.528.3700) with European headquarters in Amsterdam, The Netherlands (T: 31.20.888.45.30). Visit Quova online at http://www.quova.com.
Quova, the Quova logo and GeoPoint are registered service marks and/or trademarks of Quova, Inc.