R2C Group Shines at the 2008 Electronic Retailer Association Awards! : Nominated for seven awards, R2C Group took home three at the ERA Awards Gala on September 23rd in Las Vegas. The Nation's largest direct response advertising agency is praised for making some of the best direct response television commercials in 2008.

Share Article

A perennial heavy-hitter at the annual awards gala, R2C Group (formerly known as Respond2 Communications), cashed in three of their seven nominations for hardware at the 2008 Electronic Retailer Association (ERA) Awards. R2C’s big wins include “Best Short Form Intellectual Property” (Chase – Graduation Day), “Best Short Form Variety“ (Vonage – Shell Game), and “Best Corporate Production” (Vonage - Shell Game). The awards were handed out at the ERA Awards Gala on September 23rd in Las Vegas, Nevada’s Paris Hotel.

News Image
We've experienced some wonderful accomplishments and significant growth over the past year. Clearly, this is the result of our talented team working with some exceptional clients, enabling the quality and success that is reflected in awards such as these.

R2C Group has been one of the most prominent multi-category winners at the ERA's annual awards celebration for the past several years, flexing its creative muscle and confirming its demonstrated success in producing the advertising world's best direct response television commercials. The Electronic Retailing Association is the trade association for companies who use the power of direct response to sell goods and services to the public on television, online, and on radio.

"We are really pleased to have so many nominations and winners," said R2C CEO Tim O'Leary. "We've experienced some wonderful accomplishments and significant growth over the past year. Clearly, this is the result of our talented team working with some exceptional clients, enabling the quality and success that is reflected in awards such as these."

R2C Group's seven nominations include:

  • Best Short Form Intellectual Property: Chase – Graduation Day (WINNER)
  • Best Short Form Variety: Vonage – Shell Game (WINNER)
  • Best Long Form Intellectual Property: Johnny Carson DVD Set
  • Best Short Form Fitness: Bowflex – Dick Butkus
  • Best Corporate Production: Chase – Graduation Day
  • Best Corporate Production: Vonage – Shell Game (WINNER)
  • Best Integrated DRTV Campaign: Peachtree

R2C Group is the largest direct response full-service advertising agency in the Country, specializing in fusing innovative creative solutions with television and Internet media strategies that provide clients with measurable, results-driven ROI.

R2C Group, Inc., a full-service response-driven advertising agency based in Portland, Oregon, combines the talents and resources of creative agency Respond2 and media buying agencies Cmedia and Marketing & Media Services (MMSI). R2C Group, ranked amongst the top 20 independently-owned agencies in the country (Advertising Age, May 2008), offers clients unparalleled direct marketing expertise through its offices in Portland, San Francisco, Philadelphia, Providence, RI and Billings, MT. These offices include two full television production and edit facilities, three media buying offices, state-of-the-art web design and management facilities, and a newly updated broadcast duplication facility.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ryan M. Wines
Visit website