I-SPY Something Not Beginning with… Angry Birds

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Survey reveals traditional car journey games are still holding strong despite the rise of mobile gaming

A survey1 released today by RAC has revealed that, even in the current digital age, traditional car game such as I-Spy and the ‘Number Plate Game’ are still being played by over a third (40%) of all British families on journeys.

Interestingly, the survey found that despite the overwhelming success of Angry Birds, which is played by over 40 million active users2, just one in ten (11%) Brits are using the electronic puzzle game as a means of keeping their families and passengers entertained on trips.

RAC have also revealed the top 3 most stressful aspects of car journeys as:
1.)    Traffic jams - 55%
2.)    High fuel prices - 14%
3.)    Breaking down - 13.8%

To ensure both kids and parents get the most out of their journeys, RAC has launched http://www.whatsmyjourney.co.uk, a place for sharing fantastic journeys – the route, the pictures and the memories. The site also has handy tips for cost efficient ways of keeping kids entertained on long journeys.

Nick Giles, head of marketing for RAC, comments: “We have a vested interest in all parts of people’s journeys and feel it’s great to see that traditional car games such as I-Spy and the Number Plate Game still have their place in our family journeys. Parents appear to be prioritising family interaction over long journeys. However we feel the rise of portable electronic entertainment as more and more inevitable. Over the past year we’ve seen a massive rise in the number cars fitted with portable TVs and the numbers of app and game enabled devices being taken on trips.”

“Part of the reason we’ve launched whatsmyjourney.co.uk is to ensure that all journeys are as pleasurable and memorable as possible. On the site we’ve provided advice as to how families can keep their children entertained, and we hope that the public will join us in sharing their top tips.”

Also to alleviate the stress induced by traffic jams, RAC has produced the RAC Traffic and RAC Traffic Plus apps for both iPhone and Android Smartphones. For further information visit rac.co.uk/news-advice/car-knowledge/trafficapp/

RAC Press Office contact: Vicki Burn on 01603 684224 / 07800 692909
Nicole Rose or Emily Dean at Frank PR on 0207 693 6999

About whatsmyjourney.co.uk
The new site – http://www.whatsmyjourney.co.uk – will provide a substantial insight into the nation’s journey by allowing people to upload their routes, adding in additional details such as stops that were made along the way and what the purpose of the trip is (e.g. a lazy Sunday drive, family trip to Scotland etc.). They will be able to chart the people they meet along the way and even incorporate photos from their journey.

Once people have shared their journeys they will be entered into a prize draw for a chance to win £1,500 towards their fuel costs*. They will also be able to post their journey to their Facebook wall2 and share it on Twitter by using the #myjourney hashtag. The uploaded journeys will then be collated and analysed for the next stage of the project which will be announced later in the year.

Notes to editors
1 The survey was conducted on behalf of RAC by onepoll.com between 27-28th April 2011 and received a total of 1,001 respondents from across the UK.

2 Stat via Rovio Blog press announcement – “Currently, Angry Birds is played by 40 million monthly active users, and the game has grown from an App Store success to become one of the most recognized entertainment franchises in just over a year.” – 10/03/2011 [http://www.rovio.com/index.php?mact=Blogs,cntnt01,showentry,0&cntnt01entryid=59&cntnt01returnid=58

About RAC
With around seven million customers, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.

RAC is committed to providing the very highest levels of service to its customers and has been ranked first for customer satisfaction by J.D. Power and Associates' UK Roadside Assistance Study for the last four years. RAC was also the top-named breakdown organisation in the July 2009, January 2010 and July 2010 half-yearly UK Customer Satisfaction Index from the Institute of Customer Service.

RAC awarded a Which? Best Buy for Breakdown Cover – August 2010

RAC Insurance has also been awarded the Best Overall Vehicle Insurance Provider 2010/11 by themoneypages.com

RAC is part of Aviva, the world's sixth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.

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Vicki Burn
01603 684224
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