Rackspace Launches New Identity Focusing on Hosted IT Services with Fanatical Support

Share Article

Rackspace unveils a fresh corporate identity with the newly-launched name, "Rackspace". Dropping the "Managed Hosting" terminology signifies Rackspace's new breadth of hosted IT services for companies of all sizes and better reflects Rackspace's people-centric culture and award-winning Fanatical Support.

Rackspace IT Hosting

As Rackspace leads the industry's transition to hosted services, we will build upon our core managed hosting business and Fanatical Support. Our new services will compliment our existing portfolio allowing customers to easily offload more and more IT functions to Rackspace.

Rackspace® today announced its new corporate identity reflecting its shift into IT hosting, transforming traditional IT functions into consumable services via the web. As more enterprises transition from purchasing in-house computing assets to leveraging service providers, Rackspace now offers a suite of hosted IT services that are more reliable and provide better value, including virtualization, hosted mail, custom application support, back-end IT and storage.

"Rackspace has been focused on Fanatical Support® since the beginning--it's in our DNA--and our new identity reflects that," said Lanham Napier, president and CEO, Rackspace. "Now we see the industry shifting to a service-based paradigm. Fanatical Support has been the key to our managed hosting success for the past nine years and will continue to propel us as we embark upon this new era of IT hosting."

The newly-launched name, "Rackspace", drops the "Managed Hosting" terminology, signifying Rackspace's new breadth of hosted services supporting companies of all sizes. In addition to Rackspace's traditional managed hosting offering, its venture companies also complement the new strategy. They include:

  • Mosso®, the Rackspace cloud computing brand
  • Mailtrust™, the Rackspace business-class hosted email brand

The new logo incorporates Rackspace's popular "FANATIGUY™" icon, which better reflects Rackspace's people-centric culture and award-winning Fanatical Support. It also highlights the company's transition from servers to services. Rackspace is moving beyond the historical hardware focus of the web hosting industry and towards a services strategy, assembling the best technologies in the industry and delivering them as a service. Fanatical Support has always been the key differentiator for Rackspace, but through the strategy shift, service will be accentuated even more.

"As the IT hosting sector evolves, it is becoming apparent that the true competitive differentiator is customer support," said Daniel Golding, vice president and research director, Tier 1 Research. "As the very idea of IT hosting makes the leap into enterprise adoption, those firms that can offer truly outstanding support will come out on top."

Napier added, "As Rackspace leads the industry's transition to hosted services, we will build upon our core managed hosting business and Fanatical Support. Our new services will compliment our existing portfolio allowing customers to easily offload more and more IT functions to Rackspace."

Since the company's founding in 1998, Rackspace has grown to more than 2,000 employees world wide, powering through the dotcom bust and moving up to become a leader in the managed hosting space. Growing at approximately 50 percent per year in revenue since the company's inception nearly ten years ago, Rackspace has been named Microsoft's "Hosting Provider of the Year" three times, The American Business Awards "Best Customer Service Organization" twice and a "Leader" in Gartner Inc.'s annual North American Web Hosting Magic Quadrant since 2004.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rackspace

800-961-2888
Email >
Visit website