Doe Anderson Finds Brand Enthusiasts in Social Media with Radian6

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Doe Anderson has selected Radian6's social media monitoring solution to help uncover "brand enthusiasts" online for the various brands it works with as part of its social media practice.

Jason Falls

This detailed knowledge, the ability to see trends and the ease of discovering who the influencers are online makes our job of finding and engaging with brand enthusiasts in social media so much easier.

Doe Anderson has partnered with Radian6 Technologies Inc. to help uncover "brand enthusiasts" online for the various brands it works with as part of its social media practice.

Doe Anderson's Brand Enthusiasm Process is a replicable program that moves from researching, to planning, to doing. The process starts with research and moves to the development of effective plans to convert ordinary customers into brand enthusiasts.

Radian6's social media monitoring "dashboard" tracks what is being said online about brands, organizations and issues in real-time as discovered. The solution monitors all forms of social media, including blog sites, top video-sharing sites, opinion review forums, photo-sharing sites and micro-blogging platforms.

"By using the Radian6 social media monitoring solution, Doe Anderson can hone in on what customers are saying about the brands we work with," explained Jason Falls, Doe Anderson's Social Media Explorer. "This detailed knowledge, the ability to see trends and the ease of discovering who the influencers are online makes our job of finding and engaging with brand enthusiasts in social media so much easier."

Doe Anderson is serious about the role social media plays in its agency business. Falls' role as Social Media Explorer has allowed the firm to experiment with uses of emerging media, participate in the development of industry best practices and to share its knowledge at various industry events and forums.

"Doe Anderson's leadership in the field is evident by its positioning of social media as one of the key pillars of its Brand Enthusiasm platform'" said Marcel LeBrun, chief executive officer at Radian6. "By using Radian6's social media monitoring solution, Doe Anderson not only has the ability to decide where to engage but it also has the ability to track the results of its efforts and provide clients with valuable ROI data."

About Doe Anderson:
Doe Anderson is the 5th-oldest brand-building agency in the U.S. A full-service, independent agency founded in 1915 and located in Louisville, Kentucky, the agency handles leading brands such as Maker's Mark, Knob Creek, Kohler, Norton Healthcare, Louisville Slugger, and Central Bank. For more information on Doe Anderson please visit http://www.doeanderson.com.

About Radian6 Technologies Inc.:
Radian6 provides the social media monitoring solution for PR and advertising professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis tools give users the ability to uncover the top influencers and which conversations are having an impact online. Visit http://www.radian6.com for more information.

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David Alston
Radian6
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Jason Falls
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