Draftfcb Healthcare Takes Pulse of Social Media with Radian6

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Draftfcb Healthcare to introduce the Radian6 social media monitoring solution to its clients and agency partners worldwide. The firm will use the solution to uncover influential sites and individuals with respect to brands and ailments as well as understand the share of voice of their customers' brands versus competitors.

The Radian6 solution allows us to monitor and analyze what is being said about the various brands we work with across the spectrum of social media. We have worked closely with Radian6 to develop healthcare specific enhancements and already have these deployed with some of our pharma clients.

Draftfcb Healthcare has entered into a partnership with Radian6 Technologies, Inc. to use its social media monitoring solution in the healthcare sector. The Radian6 solution helps PR and advertising professionals monitor and analyze social media in all its various forms from blogs to video-sharing sites and from online forums to microblogging services like Twitter.

"A large percentage of our clients' potential users refer to discussions online when faced with learning more about a disease or treatment," explains Harold Corbran, EVP and CEO of Draftfcb Healthcare. "The Radian6 solution allows us to monitor and analyze what is being said about the various brands we work with across the spectrum of social media. We have worked closely with Radian6 to develop healthcare specific enhancements and already have these deployed with some of our pharma clients."

With the Radian6 social media monitoring solution, Draftfcb Healthcare can not only uncover influential sites and individuals with respect to brands and ailments, but discover when misinformation is posted in near real-time, and understand the share of voice of their customers' brands versus competitors.

"We've seen a lot of interest from those in the healthcare sector," said Marcel LeBrun, CEO of Radian6. "The sheer amount of discussion throughout various social media channels can be overwhelming for a PR or advertising professional trying to monitor and analyze using manual methods. Our solution automates this process and offers sorting options to help find the most active content, helping professionals to quickly analyze the most important data for crafting of strategic recommendations."

Draftfcb Healthcare will be introducing the Radian6 solution to its clients and agency partners worldwide.

About Radian6 Technologies
Radian6 provides the social media monitoring solution for PR and advertising professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis tools give users the ability to uncover the top influencers and which conversations are having an impact online.

About Draftfcb Healthcare
With almost 30 years experience in bringing brands to dominance through the creation of work that is strategically relevant and creatively compelling, Draftfcb Healthcare has launched more than 50 new brands, countless new indications, and new product formulations. Many of these brands have become megabrands, including ZOCOR, FOSAMAX, JANUVIA, VIOXX, IMITREX, ATRIPLA, OMACOR/LOVAZA, and CIALIS. Based on the strength of its work and the power of its offering, Draftfcb Healthcare was named MedAdNews' 2005 "Agency of the Year" and Medical Marketing & Media's 2006 "Agency of the Year." Draftfcb Healthcare is a unit of Draftfcb, itself a member of the Interpublic Group (NYSE: IPG). Contact Harold Corbran for more information about innovative services provided by Draftfcb Healthcare.

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David Alston
Radian6
(506) 444-1905
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Harold Corbran
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