The convergence of digital and broadcast media has revolutionized the way consumers absorb information and engage with brands
Chicago, IL (PRWEB) February 7, 2008
GolinHarris today announced that it has partnered with Radian6 Technologies Inc. to provide clients with social media monitoring and analysis services as part of their Dialogue integrated media practice.
GH Dialogue utilizes a fully integrated, multi-media approach to deliver messages and drive conversations with diverse audiences. It blends the agency's expertise in traditional media relations, digital and social media, and experiential marketing into a single cohesive group that manages a multitude of touch points for reaching audiences based on the channels each constituent group trusts most.
Radian6's social media monitoring "dashboard" tracks what is being said online about brands, organizations and issues in real-time as discovered. The solution monitors all forms of social media, including blog sites, top video-sharing sites, opinion review forums, photo-sharing sites and micro-blogging platforms.
"The convergence of digital and broadcast media has revolutionized the way consumers absorb information and engage with brands," said Jeff Beringer, SVP and Dialogue Team Leader for GolinHarris. "The key to effective communications now lies in building deeper relationships with stakeholders through multi-channel integrated campaigns that create dialogue among and with target audiences."
The Radian6 solution helps GolinHarris quickly learn about what consumers are saying about brands they work with. They are also able to uncover the most influential sites and individuals based on commenting activity, viewership, and levels of engagement by topic as weighted by the agency.
"By understanding what's being said, by whom and where, GolinHarris will be able to pinpoint product evangelists for tracking and engagement," said Marcel LeBrun, chief executive officer at Radian6. "As an engagement or buzz building campaign is rolled out the solution will also allow the agency to track the effectiveness and awareness amongst the target audience."
GolinHarris is a leading public relations agency offering a distinctive combination of global resources and personalized service in the Americas, Asia Pacific, Europe and the Middle East. Clients include Bristol-Myers Squibb Company, Dow Chemical Company, McDonald's Corporation, Nintendo of America Inc., Orange, Texas Instruments and Toyota Motor Sales USA, Inc. GolinHarris celebrated its 50th anniversary in 2006, and is proud to have been selected as 2007 Agency of the Year by The Holmes Report, 2007 Large PR Agency of the Year by the PRWeek Awards and PRWeek Magazine's 2007 Editors' Choice. The agency is headquartered in Chicago and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit http://www.golinharris.com or to join GolinHarris' discussion on the future of public relations, visit http://www.NextFiftyYears.com
About Radian6 Technologies Inc.:
Radian6 provides the social media monitoring solution for PR and advertising professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis tools give users the ability to uncover the top influencers and which conversations are having an impact online. Visit http://www.radian6.com for more information.