Just Drive Media Shifts Into Social Media Monitoring with Radian6

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Creative marketing and public relations firm will use social media monitoring to help build and execute communications plans for clients.

We can monitor social media before a campaign to benchmark perception and sentiment around a brand, and we can continue our analysis during and after a campaign to understand how the social web carried and influenced results.

Just Drive Media has selected Radian6's social media monitoring platform as an asset to their public relations, online marketing, and multimedia capabilities. The high-tech public relations firm will use the intelligence they gather through social media to build successful integrated campaigns for clients and improve their blogger relations efforts.

Radian6's social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums including LinkedIn Answers, and emerging media such as FriendFeed and Twitter.

"Today's communications efforts aren't complete without taking social media into consideration, and Radian6 allows us to do that seamlessly", says Ali Croft, director of public relations for Just Drive Media. "We can monitor social media before a campaign to benchmark perception and sentiment around a brand, and we can continue our analysis during and after a campaign to understand how the social web carried and influenced results."

"An important role for an agency is to help their clients determine what to do with the information they glean from monitoring social media," explains Marcel LeBrun, Radian6's chief executive. "Radian6 provides a smooth and efficient, team-based approach to listening and responding online. Users can assign and track follow up to posts, classify conversation types and sentiments, and measure the results of those outreach efforts. It truly makes social media monitoring a 360-degree solution as part of integrated communications today."

Radian6 also allows agencies and their clients to stay connected and on top of results with dashboard-level reporting features. The simple dashboard reports include information from multiple widgets at once, and can be automatically scheduled and distributed via email.

"Our role as an agency partner to our clients is not only to help them build relationships across the social web, but understand and embrace the impact of those relationships as they drive their communications," explains Croft. "Radian6 helps our clients uncover influencers, connect with key bloggers, and understand how the breadth of social media is supporting their communication efforts online. It's helped us create more efficient, cost-effective, and impactful campaigns for our clients that deliver real results."

About Radian6 Technologies

Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com for more information.

About Just Drive Media

Headquartered in Atlanta and San Francisco, Just Drive Media is a full-service media agency that embraces the growing integration of advertising, marketing and public relations. Just Drive Media delivers communications and marketing solutions to help drive its clients' businesses forward. Services span graphic, Web and multimedia design, internet marketing and public relations. For more information on Just Drive Media, visit http://www.justdrivemedia.com.

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David Alston
Radian6
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