Lois Paul & Partners Adopts Radian6 to Support its Social Media Services

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Strategic communications agency uses platform to help technology and life sciences clients tap into influential online conversations within their buying communities.

Communications agencies aren't just conduits for communication anymore. Firms like LP&P understand that they are engaged stewards for their clients' brands, and they need to be continually aware of how the online community is shaping perception and opinion

Lois Paul & Partners (LP&P), a leading, national strategic communications agency, has adopted Radian6 as their social media monitoring platform. LP&P uses Radian6 to listen to conversations taking place online among individuals within its clients' buying communities. Radian6 supports LP&P's social media services by helping clients understand what their communities are saying about them, gauge the influence of their advocates, and engage them appropriately.

Radian6's social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums including LinkedIn Answers, and emerging media such as FriendFeed and Twitter.

"As a communication partner, our clients rely on us to be an integral link between their brand and their community. It's our job to build important, long-term relationships that drive awareness, loyalty, and business results for our clients," explains Ted Weismann, Senior Vice President for Lois Paul & Partners. "With Radian6, we're able to hear very clearly how our clients and their offerings are being perceived online, as well as determine what conversations are carrying the most weight across the social web. Armed with that information, we can plan and execute communications programs for clients that leverage social media and connect with customers and influencers in ways that are relevant to them."

"Communications agencies aren't just conduits for communication anymore. Firms like LP&P understand that they are engaged stewards for their clients' brands, and they need to be continually aware of how the online community is shaping perception and opinion," says Marcel LeBrun, CEO of Radian6. "LP&P joined our Early Adopter Program because they understand the key role that online reputation management will play in today's and tomorrow's business environment. Listening is a key component of their strategy for clients. We provide the platform for them to guide those clients about what's being said, who is saying it, and the smartest ways to shape their brand outreach accordingly."

"Social media and online communications are rapidly shifting best practices in PR and marketing," continues Weismann. "Brands are no longer simply viewed through a single, corporate lens, but through the eyes of hundreds or even thousands of people online. That groundswell is changing how customers want to be communicated with, and by using Radian6 to stay immersed in the community, we're helping our firm and our clients adapt and evolve along with them."

About Lois Paul & Partners:
Founded in 1986, Lois Paul & Partners is a leading, national strategic communications agency that provides public relations services to emerging and established high-tech, clean energy and life sciences companies. LP&P delivers effective PR programs that help solve business problems, overcome competitive issues and capitalize on market opportunities. LP&P's strategic, high-touch approach fosters long-term partnerships with its clients. To learn more about the exciting communication services LP&P has to offer, visit the company's website and Beyond the Hype blog at http://www.loispaul.com.

About Radian6 Technologies:
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com for more information.

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David Alston
Radian6
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