By using the Radian6 solution we are able to more efficiently target the 'key influentials' and social-media tastemakers in any given brand category
Los Angeles, CA (PRWEB) December 3, 2007
Los Angeles based Marketingworks Inc. ("MWKS"), a leader in dynamic digital word-of-mouth marketing and online consumer activation campaigns, has selected Radian6 Technologies, Inc. to help uncover the most influential sites and individuals in social media.
MWKS' online consumer engagement experts (known as Brand Ambassadors) skillfully connect with passionate consumers in numerous social-media channels, identifying the most socially active and sparking viral pass-along. The Radian6 social media monitoring solution helps PR and advertising professionals monitor and analyze social media in all its various forms from blogs to video sharing sites and from online forums to microblogging services like Twitter.
MWKS plans to incorporate Radian6's technology into its already exceptional Digital Word-of-Mouth (DWOM) campaigns for even more succinct customized targeting for a broad range of clients. By more concisely identifying key influential sites and consumers, MWKS has increased ability to exceed their clients' brand strategy goals.
"By using the Radian6 solution we are able to more efficiently target the 'key influentials' and social-media tastemakers in any given brand category," expressed Chas Salmore, CEO of MWKS. "We are also able to track the success of our engagement strategies over time for complete analysis and comprehensive reporting to our numerous clients."
Studies are showing that customers are increasingly discussing their experiences with brands online. Simultaneously, an increasing number of potential customers are researching online prior to purchase, taking into consideration the opinions of those who post material in various forms of social media.
"Brands are increasingly owned less by the institutions who make them and more by consumers who use them," said Marcel LeBrun, CEO of Radian6. "MWKS understands this power shift and by using the advanced social media monitoring and analysis capabilities of the Radian6 solution they can quickly discover and participate in the very online conversations that are redefining and shaping these brands."
Marketingworks, ("MWKS") is a Los Angeles-based digital agency, specializing exclusively in viral and digital word-of-mouth marketing campaigns. Actionable, measurable and effective word-of-mouth is a growing area of interactive marketing. MWKS tracks, analyzes, measures and evaluates campaign deliverables and engagement metrics each phase of a project. MWKS' clients include top-tier entertainment studios, sports teams, hospitality, pharmaceutical, publishing, automotive, non-profit, and numerous consumer packaged goods brands. Visit http://www.mworks-inc.com for more information.
About Radian6 Technologies:
Radian6 provides the social media monitoring solution for PR and advertising professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis tools give users the ability to uncover the top influencers and which conversations are having an impact online. Visit http://www.radian6.com for more information.