McGrath/Power Adds Radian6 Platform to Monitor Social Media

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If you agree that markets are conversations, then our role is to help our clients engage in those conversations.

San Jose, CA (PRWEB) November 18, 2008

Radian6 has been selected by the Silicon Valley public relations and communications firm McGrath/Power to monitor social media on behalf of their clients. The agency will tap Radian6's social media and influencer search results to help their clients monitor sentiment, plan initiatives and forge relationships with online audiences.

Radian6's social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums, and emerging media such as FriendFeed and Twitter.

"Online influencers are increasingly important," says Mike McGrath, Vice President of Emerging Media. "Radian6 provides our agency with a powerful search tool that reveals where relevant online conversations are happening. It's an essential part of our Blogger Relations program."

"The most powerful social media sources online are determined by a number of critical factors," explains Marcel LeBrun, Radian6's CEO. "Understanding how metrics like comments, social bookmarks, and on-topic inbound links combine to build influence is important. Radian6 social media metrics allow users to determine which of those factors are most important to them, and weight their influencers accordingly. By learning who is leading the discussion in their industry, businesses can create more effective and efficient outreach efforts."

McGrath/Power's clients include international consumer technology companies. For customers with worldwide reach, Radian6 also features global language support, allowing users to filter results by geographic location, or by any of nine international languages - English, French, Spanish, Italian, German, Russian, Korean, Japanese and Simple Chinese. Companies can use these filters to focus on worldwide results most relevant to them and their global clients.

"If you agree that markets are conversations, then our role is to help our clients engage in those conversations." McGrath states. "Radian6 helps us identify key bloggers and quantify the results of our work. It's an essential tool for any communication professional that's engaged in emerging media."

About McGrath/Power:
McGrath/Power Public Relations is a national communications firm specializing in high technology, consumer and business-to-business clients. The firm works with companies of allsizes and has assisted numerous industry leaders in reaching communication and business goals including TiVo, RSA Security, EarthLink, Reebok, Burgerville, McAfee and the RSA Conference.

About Radian6 Technologies:
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com for more information.

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