Online conversations across social media can provide key strategic insight for brands
Boulder, Colo. (PRWEB) October 20, 2008
Room214, a Google-certified search marketing and social media agency, has chosen the Radian6 platform for social media monitoring for several of its clients. The firm will use Radian6 to capture online conversations and help steward its clients online reputation.
Radian6's social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums, and emerging media such as FriendFeed and Twitter.
"The true value of having your brand mentioned online goes far beyond the mention itself," says James Clark, cofounder and managing partner of Room214. "The conversation that happens afterward among the community and key influencers can provide a wealth of information. Monitoring social media with Radian6 allows us to capture valuable insight about emerging trends or crises around a brand so our clients can respond quickly."
Tracking, listening and engaging around views and questions expressed in social media are an increasingly important part of customer relationship management. And the public nature of these conversations mean that compliments, criticisms, and influencer opinions travel farther, faster, and with greater impact. By monitoring spikes in conversation around targeted keywords, Radian6 users can pinpoint their most active industry influencers, reach out, and participate in the conversation at its peak.
"Online conversations across social media can provide key strategic insight for brands," says Marcel LeBrun, CEO of Radian6. "Using Radian6, businesses can understand what terms their customers are using to describe them, or even their competitors. Armed with that critical information, companies can adjust their marketing and communication efforts - both online and off - to converse with their customers in a language that resonates with them."
"Monitoring the social web with Radian6 will give us and our clients the power to drive successful word of mouth for their brands," concludes Clark. "Companies that demonstrate that they're listening and responding to their customers will always have a competitive advantage. Customer service, public relations and marketing opportunities arise for the brands that best engage in dialogue."
About Room 214 Inc
Room 214 is a social media agency offering outsourced online viral and word of mouth marketing services that includes: online reputation management and monitoring, social media campaign development and execution, Facebook strategies, management and implementation, iPhone application development, custom blog implementations, podcast production and promotion, syndicating online press rooms, optimized press releases, online article marketing, search engine optimization, pay-per-click campaigns, landing and conversion page development and email management.
About Radian6 Technologies:
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com for more information.