Rosetta Selects Radian6's Social Media Monitoring Platform for New Online Reputation Management Service

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Leading interactive marketing firm Rosetta selects Radian6 to provide monitoring tools for social media, online public relations, and online reputation management client service offerings.

Rosetta chose Radian6 to offer our clients the best solution for online news and social media monitoring. The tool is flexible, scalable and can respond to a client's reputation management needs in a 24/7 business environment.

Rosetta, one of the nation's leading interactive agencies, selected Radian6 after an extensive review of online news and social media monitoring services. The monitoring capability will be used for Rosetta's comprehensive social media and online reputation management client service offerings.

Rosetta's Online Reputation Management service offers clients a comprehensive four-step process that includes online monitoring, issue identification, strategic content development and deployment. The firm's deep expertise in search engine optimization (SEO) and interactive marketing offers clients a total package solution to managing their brand online.

According to Paul Elliott, partner in charge of Rosetta's Acquisition Marketing practice, "Rosetta chose Radian6 to offer our clients the best solution for online news and social media monitoring. The tool is flexible, scalable and can respond to a client's reputation management needs in a 24/7 business environment."

Radian6 features a River of News widget that tracks keyword mentions real-time, allowing clients to follow the online "buzz" surrounding their brands. The customizable features of the tool provide insight into both positive and negative perceptions of a brand, helping to identify areas of opportunity and improvement online.

About Radian6 Technologies Inc.:
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com for more information.

About Rosetta:
In July 2008, Rosetta acquired Brulant, positioning it within the top 10 of interactive agencies. The company is focused on translating personalized customer connections into business growth for clients. Rosetta brings deep industry expertise to client work within the Retail & Consumer Products, Healthcare, Financial Services, Consumer Technology & Media, B2B and Travel & Hospitality markets. The company's client service model is based on forging a deep partnership between its integrated team of strategy, creative, marketing and technology experts and clients' organizations to ensure accelerated and sustained business impact. Some client relationships include Scholastic, Borders and Tractor Supply Company (retail); Johnson & Johnson, Bristol Myers Squibb and Allergan & Shire (healthcare); HSBC, Nationwide, Citizens Bank and National City Bank (financial services); and Microsoft and T-Mobile (Media & Technology). Visit http://www.Rosetta.com for more information.

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David Alston
Radian6
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