Many auction and e-commerce platforms that have been used by media companies in the past expose their most valuable asset -- namely, their fans -- to 3rd party sites.
New York, NY (PRWEB) February 28, 2012
Charity Bids, providers of the world’s most advanced auction platform has announced the formation of a dedicated media division responsible for executing all radio, television and print media auction and e-commerce sales programs.
Used by renowned media companies, celebrities, corporations and non-profits, Charity Bids is a proven multi-channel web and Facebook platform that is revolutionizing the auction marketplace. Solutions can be used to operate for-profit initiatives, non-profit fundraisers and corporate social responsibility (CSR) campaigns.
Charity Bids’ solutions enable media companies to generate more revenue, increase cume, drive traffic and activate fans on the existing web sites and Facebook fan pages, all while compiling useful consumer data in the process. Using a proprietary design wizard, Charity Bids is able to fully customize and seamlessly integrate auction interfaces into its clients’ existing web sites within minutes. In addition media clients can instantly launch targeted social media campaigns and engage fans on Facebook by embedding a customized Facebook application into their Facebook fan pages.
As part of its rollout strategy, Charity Bids has appointed media veteran Sheri del Barrio as Sales Manager, West Coast of its newly formed media division, responsible for growing its client base of media companies (radio, television, and print) and non-profit organizations as well as executing education programs and on-going training for the West Coast.
With a 15-year background in multi-media markets, del Barrio has a proven track record of successes in advertising, marketing and public relations. Del Barrio is prolific in direct sales with a variety of products and services, and known for her creative spin on traditional and non-traditional revenue promotions.
“Many auction and e-commerce platforms that have been used by media companies in the past expose their most valuable asset -- namely, their fans -- to 3rd party sites,” said Israel Schachter, co-founder and CEO of Charity Bids. “Our solutions provide the necessary tools for media companies to protect and promote their brands, engage fans from within their own existing web and social media properties and generate very detailed consumer intelligence reports. “
"We are pleased to welcome Sheri," says Ronen Lazar co-founder and COO of Charity Bids. "Her addition to our newly formed media division will further expand our current expertise. Along with Charity Bids’ executive leadership team, I look forward to working closely with Sheri as we pursue our strategic vision to be a leading provider of auction and e-commerce technology solutions for the media industry."
About Charity Bids: Charity Bids is a turn-key web and social media. Charity Bids creates and promotes branded standalone and/or seamlessly embedded multi-channel online & Facebook auction and commerce programs that enable organizations to generate revenue through the auction of in kind items and experiences either leading up to an event or on a standalone basis. For more information visit http://www.CharityBids.org
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