Orlando, FL (PRWEB) October 3, 2006
Aiming to focus the attention of radio station operators on their newly released version 2.0 radio auction service, BroadcastBid.com has announced a $10 million sweepstakes for stations that sign up to take part in its free auction service by November 30, 2006. One of the largest radio giveaways on record, the $10 million sweepstakes gives participating stations a strong on-air promotional angle at no cost to the station. BroadcastBid.com, the leading provider of online auctions for radio station websites, is using the promotion to call attention to its free web auction service. Using BroadcastBid.com, stations are able to add Internet auctions to their website with no investment outlay or ongoing operating cost.
To insure participation in the sweepstakes a station must sign up for BroadcastBid.com service at http://www.broadcastbid.com by no later than November 30, 2006. The sweepstakes promotion kicks off 1st Quarter, 2007. Stations can use the promotion to drive awareness of their auction site. Each new auction site registrant shall receive a sweepstakes play, or registered users will receive a play for each referral of a friend to the auction. Stations may use the promotion in conjunction with listener club registrations that may include auction registration, or other on-air promotions that serve to drive auction activity.
In a massive sweep of the radio industry, BroadcastBid.com is rolling out a new platform that blends eBay-like auctions with the promotional power of radio to create a unique media hybrid. That potent combination results in an entirely new source of content and revenue for stations. “The $10 million sweepstakes promotion to drive listeners to the auction creates an additional compelling reason for stations to sign up,” said Dan Bordui, managing partner of BroadcastBid.com. “BroadcastBid.com delivers the platform for incremental revenue and a powerful promotional tool all at no cost to the station.”
Designed specifically for the broadcast industry, BroadcastBid.com is fully customizable and easily integrated into daily operations of a station. The auction platform is simple to conform to the branding of any station, easy to operate and costs nothing. BroadcastBid.com populates auctions with thousands of great products, so stations make money by just being part of the network, but the real opportunity is for station sales team to offer auctions to current advertisers as a way to compliment their on-air presence, or as a way to engage new accounts that may not immediately have budget for an ad buy. BroadcastBid.com test stations have had success with gift certificates from area businesses and Fantasy items created and offered by personalities. This is a revenue opportunity that is flexible and lends itself to the creative nature of personalities and staff.
About BroadcastBid.com LLC.
A privately held company based in Orlando, Florida, BroadcastBid.com is an innovator in bringing Internet revenues to old-line media broadcast companies. Founded by industry veterans, BBid delivers eBay-like auctions to radio station websites. The novel promotional power of radio and the unique revenue opportunity of auctions are combined to create a new and powerful business model. More information is available at Broadcast Bid
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