Direct Marketing Hits WebmasterRadio.FM with Second 'Radio DMA 06' Special

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WebmasterRadio.FM's "Radio DMA 06" coverage includes commentary, interviews and insight into The Direct Marketing Association's DMA06 event, the world's largest gathering of direct marketing professionals.

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the Internet marketplace, counts down to the Direct Marketing Association's DMA06 event with continued "Radio DMA 06" coverage on Thursday, October 5, 2006 at 3:00 p.m. EDT. DMA06, the world's largest gathering of direct marketing professionals, launches in San Francisco on October 14, and runs through October 19, 2006.

The latest "Radio DMA 06" special airs Thursday, October 5 at 3:00 p.m. EDT. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM and all major podcast channels.

The radio special is hosted by DMA Senior Events Producer Paul McDonnough and Free Agent and Aspiring Luminary Sara Holoubek with special guests Dan Goodman, Senior Partner and Managing Director at Ogilvy Interactive; John Stichweh, Director-Interactive Marketing Worldwide for Coca-Cola; Fred Neil, Vice President-Strategic Marketing at CDW Corporation; Alan Rosenspan, President of Alan Rosenspan & Associates; Tim Prunk, Chief Executive Officer of Vistrio; Danette Dickerman, Director of Media at Nautilus; Charles Prescott, VP of Global Knowledge Network Services at DMA; and Joseph Gray, Chief Executive Officer of REVshare.

WebmasterRadio.FM's "Radio DMA 06" coverage delivers ongoing coverage prior to the conference as well as directly from the Exhibit Hall floor, where more than 500 of the largest and most popular vendors in the direct marketing arena will be exhibiting. The broadcasts will allow listeners to stay connected with the "who's who" of direct marketing. DMA first teamed with WebmasterRadio.FM to offer downloadable podcasts of show coverage and other content for the first time at the enormously popular 2006 DM Days New York Conference & Expo this past June.

"DMA 06 is focused on customer empowerment, and the program underpins DMA's mantra that relevance marketing leads to improved response rates and streamlines advertising spending," stated Paul McDonnough. "The forward thinking program also recognizes that today's advanced technology coupled with the reach of the Internet has turned many traditional brand marketers into direct marketers, so we are excited to see the interactive marketing sessions grow."

About DMA

The Direct Marketing Association ( is the leading global trade association of business and nonprofit organizations using and supporting multi-channel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 50 other nations, including 54 companies listed on the Fortune 100.

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with David McInnis, CEO of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" and "DishyMix" with host Susan Bratton, ad:tech Chair and CEO of Cendara, Inc.; "The Daily SearchCast" featuring search authority Danny Sullivan; "Power Source" with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; and more. To tune into WebmasterRadio.FM’s live content, or to check out the show lineup, please visit http://www.WebmasterRadio.FM.

Media Contact:

Brandy Shapiro-Babin



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