"Radio adverts which are executed well achieve bottom line objectives of marketing campaigns and deliver the most advertising ROI" - John Kehoe, Radio Airtime Media.
(PRWEB UK) 24 October 2012
It is important for advertisers to create clutter breaking radio advertising to stand out against competitors, but while standing out advertising must be easy on the ear and relevant to the product or service.
There are many reasons why creativity is important in advertising, good sound effects and voice overs will attract audience’s attention and create interest by establishing feelings of desire to bring about an action to purchase or enquire about a service.
Impact is a crucial factor in advertising. After all, if a an advert is aimed to influence listeners in a certain way, it should at first be noticed by them, stand out amongst others. If not, listeners ‘zone out’.
Radio adverts which are executed well achieve bottom line objectives of marketing campaigns and deliver the most ROI.
"What to consider with your radio advertising:
- Is it a stopper?
- Could I hear what was said or sung?
- Did you hear great music?
- Is it simple, to the point and easy to grasp?
- Did you create a favourable image?
- Did you give the key information?
Radio Airtime Media’s in house production team offer free script writing services to create our clients perfect advertising message to use in commercial radio spots, and full creative and production facilities to ensure audience engagement." - John Kehoe, Radio Airtime Media.
Please listen to an example of a radio advert idea by a client for Get Safe Online Week:
Click here to listen to the original idea by our client.
And click here to listen to the finished ad made by the Radio Airtime Media production team:
The new ad provides all details of the service, relatable instances of where the audience would need to consider the service, what the campaign is about and where they need to go to get more information. The new ad is clear, concise and simple.
Contact Radio Airtime Media for more information on production and radio advertising on 0845 304 5454.