Chef Rafik Tlatli & Bill Sanders Join '100% Tunisian Olive Oil' Pavilion at the Summer Fancy Food Show

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Sometimes called the 'Emeril of Tunisia,' Chef Rafik Tlatli will treat visitors to the tastes of Tunisian cuisines, and Bill Sanders of CrushandPress.com will hold olive oil tasting demonstrations.

Celebrity Tunisian Chef Rafik Tlatli and olive oil & wine expert Bill Sanders will demonstrate the tastes of Tunisia featuring 100% Tunisian olive oil. Both will be featured at Booth #1830 during this year's Summer Fancy Food Show in New York, June 27-29, 2010.

     Chef Rafik Tlatli is renowned for his fusion cuisine inspired by his homeland of Tunisia. During a recent visit to Memphis, TN during the 'Memphis in May' celebration of Tunisia, Chef Rafik's creations received rave reviews at the Peabody Hotel.

Bill Sanders of CrushandPress.com will also be on hand to provide tasting demonstrations of 100% Tunisian olive oil. Bill is a widely recognized expert in the field, and will answer questions about the nuances in aroma, flavor and bit in the varieties of olives found in Tunisia and its olive oils.

Extra virgin olive oil is highly regarded around the world for its extraordinary taste, color and aroma. Thanks to a unique "terroir" and unique varietals in the mild, Mediterranean climate, Tunisia has a deep-rooted history and culture in the production of olive oil dating back thousands of years. Located at the tip of Africa's northern coast, just 60 nautical miles from the island of Sicily, Tunisia is the world's fourth largest producer of olive oil.

     Tunisian olive oil, because of its sweet taste and unique chemlali, chetoui, and oueslati olive varieties, has been used as a blending additive to soften the harsh taste of inferior oils for centuries. But with recent concerns over the quality of some "extra virgin" olive oils, '100% Tunisian' is quickly becoming one of the most sought after brands worldwide.

     "Tunisia's olive oil crop has long been revered for its mild, fruity taste and exceptional quality," says pavilion organizer and Packtec Director General, Mme. Lémia Chekir Thabet. "We want the world to taste 100% Tunisian olive oil in its pure state, not mixed with other oils, so they can experience the full taste treat of this delicious fruit juice."

     As consumer palates become more sophisticated, attitudes are shifting towards pure and healthy oils not only for flavor, but for perceived health benefits. There are myriad studies now available that link significant health benefits to daily consumption of olive oil.

A variety of excellent '100% Tunisian' extra virgin olive oils including kosher and organic--will be available for tasting at the Summer Fancy Food Show Booth #1830 on the main floor of the Javits Center International Pavilion in New York June 27-29.

For more information, call +1 (423) 467-9864, or visit '100 % Tunisian' at http://www.100PercentTunisian.com.

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AL HAMMAN
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