Rain Bird to Showcase Earth’s Purest Form of Entertainment Through
Its 2009 Tournament of Roses® Float– Entertaining
Expedition
Animal Experts and Environmental Stewards Jack Hanna And Walter
Crawford To Serve As Safari Guides Aboard Entertaining Expedition,
Bringing Awareness To Environmental Preservation Through The
Intelligent Use Of Water™
AZUSA, Calif. (Business Wire EON/PRWEB ) December 26, 2008 --
Now in its 13th year of bringing awareness to water conservation
and environmental preservation through its participation in the annual
Tournament of Roses Parade, Rain
Bird, the leading manufacturer and provider of irrigation
products and services, will once again pay tribute to the central role
that water plays in sustaining all of the Earth’s inhabitants with its
2009 float entry, Entertaining
Expedition.
In accordance with this year’s Rose Parade theme, “Hats Off To
Entertainment,” Rain Bird's 2009 float entry, Entertaining Expedition,
will showcase an African safari as Earth’s purest form of entertainment
while promoting water conservation and the preservation of endangered
species and the habitats in which they live throughout the world.
“The natural world is mankind’s original form of entertainment, and Rain
Bird’s commitment to preserving our planet’s greatest resources
is central to the company’s Intelligent Use of Water philosophy,” said
Rain Bird’s Director of Corporate Marketing, Dave Johnson. “In showcasing
this entertaining safari scene, Rain Bird aims to call attention to the
greatest show on Earth, while bringing awareness to the vital role that
water plays in sustaining all of the Earth’s inhabitants.”
Water will once again be a signature element on Rain Bird’s Rose parade
float entry as Entertaining Expedition will feature over
1,500 gallons of flowing recycled water cascading over numerous
waterfalls, while elephants, lions, zebras and giraffes frolic in a
brilliant display of life. Highlighting the company’s corporate
philosophy of promoting environmental preservation through The
Intelligent Use of Water worldwide, the incorporation of water on Rain
Bird’s Rose Parade float extends a Rain Bird Rose Parade tradition that
dates back to the company’s first float entry in 1997.
Returning as float riders aboard Rain Bird’s 2009 Rose Parade float
entry are animal enthusiasts Jack Hanna (who has ridden on Rain Bird’s
floats from 1999 through 2008), Director Emeritus of the Columbus Zoo
and Aquarium in Columbus, Ohio and host of Into The Wild; and
Walter Crawford (who joined Mr. Hanna on Rain Bird’s floats beginning in
2001), Founder and Executive Director of the World Bird Sanctuary in St.
Louis, Missouri.
“I am excited to once again have the opportunity to utilize the Rose
Parade’s worldwide stage to bring awareness to the important role that
water plays in sustaining all of the Earth’s inhabitants,” said Jack
Hanna. “As I travel around the globe looking for wildlife adventures, I
get to see first hand just how delicate the balance between water and
life is. Even the slightest change in the availability of Earth’s
natural resources can have drastic effects on all of Earth’s
inhabitants.”
Fiesta Parade Floats President Tim Estes and Floral Director Jim Hynd bring
award-winning float designer Raul Rodriguez’s vision to life as Entertaining
Expedition will take the 120th Rose Parade’s global
audience on an excitedly entertaining and educational expedition led by
safari guides and float riders Jack Hanna and Walter Crawford. Perched
in an open, four-wheel-drive vehicle, the pair will be seen embarking on
an entertaining expedition that includes sightings of giraffes,
gazelles, vervet monkeys, cranes and even the elusive cheetah as they
traverse through the remote and diverse African terrain. The pair is
soon stopped in their tracks as they come upon a group of magnificent
elephants, one of which will shoot a stream of water from its trunk
while frolicking at the edge of a local watering hole beneath the
delicate branches of flowering acacia trees.
An assortment of materials will be used to create the realistic textures
and coloration of the animals, including the use of black lichen, ming,
fino and Spanish mosses, safflower blossoms, cordon puffs, marigold
petals, coconut flakes, pharmitas grass, chive and onion seed.
Over 25,000 vibrant yellow Giant Oncidium orchids will be used to create
the cascading acacia trees with trunks covered in malaleuca bark. Garden
plateaus will be colorfully sculptured in waves of Kimi, Curcuma and
Torch ginger, kniphofia tritoma, cymbidium orchid sprays and 50,000
florescent red-orange Mercedes roses intermingled with banksia and King,
Queen and Pink protea. Sanciveria and flax plants, steel grass and
rhamuns foliage will create the grass-like plants.
Rain Bird’s float chassis is specially designed and engineered to safely
support the 13,000 + pounds of water constantly recycling and flowing
over the waterfalls, and the realistic movements of animals will be
accomplished with computerized hydraulics.
This will be Rain Bird's thirteenth year as a participant in the
Tournament of Roses Parade, having won eleven previous awards including
the most prestigious award, the Sweepstakes Trophy, a total of seven
times (2008, 2005, 2003, 2002, 2001, 1999 and 1998).
In November, hundreds of volunteers including Rain Bird employees and
their families began the process of applying hundreds of thousands of
fresh flowers and other plant material to Entertaining Expedition,
a task that consumes a total of 10,000 hours to complete.
Rain Bird’s participation in the annual Tournament of Roses Parade is
only one example of how the company’s focus on water conservation
extends beyond products and services. Rain Bird devotes significant
resources to its Intelligent Use of Water public education initiatives,
which include a series of white papers, public service announcements,
membership on the Alliance for Water Efficiency and the steering
committee advising the U.S. Environmental Protection Agency (EPA) on its
WaterSense product labeling program, biannual Intelligent Use of Water
Summits, The Intelligent Use of Water Film Competition, partnerships
with nonprofit organizations, development and support of elementary and
middle school curriculums and The Intelligent Use of Water Award program
that recognizes leaders in water conservation.
ABOUT RAIN BIRD CORPORATION
Based in Azusa, Calif., Rain Bird Corporation is the leading
manufacturer and provider of irrigation products and services.
Since its beginnings in 1933, Rain Bird has offered the industry’s
broadest range of irrigation products for farms, golf courses, sports
arenas, commercial developments and homes in more than 130 countries
around the world. Rain Bird has been awarded more than 130 patents,
including the first in 1935 for the impact sprinkler. Rain Bird
and The Intelligent Use of Water™ is about using water wisely.
Its commitment extends beyond products to education, training and
services for the industry and the community. Rain Bird maintains
state-of-the-art manufacturing assembly facilities in the United States,
France, Sweden and Mexico http://www.rainbird.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5859026
See the original story at: http://eon.businesswire.com/releases/rain_bird/entertaining_expedition/prweb1796704.htm
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