Multifamily Operator Julian LeCraw Implements Rainmaker Revolution LRO™ Revenue Optimization System
LeCraw credits LRO as key factor in total income increases.
Atlanta, GA (PRWEB) April 21, 2008 -- The Rainmaker Group, the world leader in automated revenue management software and services to the multifamily housing and gaming hospitality industries for total property profitability, announced that Julian LeCraw & Company, LLC successfully implemented its revolution LRO revenue optimization solution. Julian LeCraw credits LRO as a key factor in recent income increases.
"Julian LeCraw implemented revolution LRO™ because of its consistent revenue improvement results at other companies, and it is proving to be a good decision," said Justin Marshall, Julian LeCraw's chief operating officer. "We are seeing year-over-year improvement in total income; LRO is certainly a factor in our success." Marshall also noted that Julian LeCraw maintained 94 percent occupancies during historically slow leasing months while applying LRO's optimized lease rents. Julian LeCraw operates over 5,000 units throughout the Southeastern Unites States and is using revolution LRO as a Web-based application. Julian LeCraw is utilizing the Rainmaker revolution LRO system on an application service provider (ASP) platform. The system is hosted by The Rainmaker Group at its secure SunGard hosting facility in Atlanta.
Market conditions shape optimized lease rent rates
"Julian LeCraw is using revolution LRO to maintain a disciplined approach to rate setting and to reinforce our revenue focus; our managers have been very receptive to the LRO lease rates," Marshall said. "We have weekly pricing calls for our property managers where we verify that the system's recommendations are consistent with local factors and offer input to fine tune our strategy." Marshall stated that LRO bases lease rates on a large number of market data points that include occupancy levels of each unit type, lease expirations, seasonal effects and comp pricing.
"The health of the multifamily industry is strong and Julian LeCraw & Company is doing an excellent job of maximizing its revenue in the current opportunity," said Bruce Barfield, president of The Rainmaker Group. "Optimal pricing is essential to success in the multi-family housing industry; many leading multifamily firms credit revolution LRO with a lift of three to five percent, which is very attractive to multifamily owners and fee managers." Because Rainmaker is an independent revenue management specialist, revolution LRO can work with systems from every major third-party PMS company to boost rates. Additionally, Rainmaker has two PhD's in Operations Research and Applied Mathematics that enable the company to continually enhance the foundation of its revolution LRO system.
About Julian LeCraw:
Julian LeCraw & Company, LLC (JLC) has been an active participant in the Atlanta real estate market since 1955. Since its origin, the company has expanded in size and disciplines while maintaining its focus on Atlanta and surrounding markets. Since 2000, JLC has acquired over 4,000 apartment units in the Atlanta, Nashville, Charleston, Jacksonville, and North Carolina markets. Its current portfolio of rental properties consists of over 5,000 units throughout the Southeastern Unites States. Over the past five years JLC has actively sought investment opportunities in select markets including Charleston, SC, North Carolina, Jacksonville/ Ponte Vedra Beach and Nashville.
About Rainmaker Group:
The Rainmaker Group is a software and services company that provides the revolution LRO profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases. revolution LRO is used by more than 60 percent of the companies deploying revenue management systems in the industry and, uniquely, LRO's lease/rent revenue optimization success has been verified by independent third party consulting firms. For more than six years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading multifamily housing companies.
The Rainmaker Group also provides revenue management for more than one-half million units in the gaming hospitality industry. Rainmaker implements and supports the revolution product suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.
The Rainmaker Group
Tammy Farley
5755 North Point Parkway
Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777
http://www.letitrain.com/?campaign=PRWebJulianLeCrawApr212008
Julian LeCraw & Company, LLC.
1575 Northside Drive
100 Atlanta Technology Center
Suite 200
Atlanta, GA 30318
Phone: 404-352-2800
http://www.lecraw.com
Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
(404)256-5512
http://www.softscribeinc.com
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