The Rainmaker Group Implements Revenue Management at Two Seminole Hard Rock Hotels and Casinos

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Rainmaker Delivers Total Customer Value Profit Optimization for High-Occupancy Casino Properties

The Seminole Hard Rock Hotel and Casino in Hollywood, FL

The Seminole Hard Rock Hotel and Casino properties in Hollywood and Tampa are extremely busy casino operations. Their hotels run at high occupancy year-round, which makes them ideally suited to get maximum benefit from Rainmaker's profit optimization services

The Rainmaker Group, a world leader in automated profit optimization software and services for the hospitality industry, announced its revolution Product Suite was selected by Seminole Gaming to provide automated revenue management for the Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, FL. Implementation is expected to be completed in the fourth quarter 2010.

"The Seminole Hard Rock Hotel and Casino properties in Hollywood and Tampa are extremely busy casino operations. Their hotels run at high occupancy year-round, which makes them ideally suited to get maximum benefit from Rainmaker's profit optimization services," said Tammy Farley, principal of The Rainmaker Group.

"Seminole Gaming selected the Rainmaker revolution Product Suite for its Seminole Hard Rock Hotels and Casinos because of its proven ability to ensure the most valuable players always have a room at our properties," said Jeff Hook, senior vice president of marketing for Seminole Gaming.

The Rainmaker Group provides revenue optimization services to companies that include Wynn Las Vegas, Hard Rock Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, and Harrah's Entertainment.
Rainmaker's revolution Product Suite enables casinos to:

  •     Accurately forecast guest value based on multiple revenue streams across the casino enterprise
  •     Track and understand how different customer segments are booking each day and responding to promotions
  •     Ensure the mix of customers is more high-value during peak stay dates.

Rainmaker delivers Total Customer Value profit optimization
Rainmaker's revolution is the only revenue management system that considers Total Customer Value when determining optimal availability conditions.

Total Customer Value includes not only hotel revenues, but expected revenue from gaming, food and beverage, spa, and other significant revenue streams.

The revolution system also analyzes and factors in forecasted demand from local influences such as holidays and casino events to recommend optimized rates for each guest segment.

About The Rainmaker Group:
The Rainmaker Group is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality and other industries. Rainmaker consults about, implements, and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most valuable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, One&Only, Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts, Atlantis, The Palm Dubai, and other leading hotel companies.

About Seminole Gaming:
The Seminole Tribe of Florida operates one of the world's most successful gaming enterprises, with seven casinos located throughout the State of Florida, including Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa. Five other Seminole Casinos are located in Coconut Creek and Hollywood, in Immokalee near Naples, on the Brighton Reservation northwest of Lake Okeechobee, and on the Big Cypress Reservation south of Lake Okeechobee. The Seminole Tribe pioneered Indian Gaming with the opening of a high stakes bingo hall in 1979. Today, its gaming operation employs more than 10,000 people and welcomes millions of customers every year.

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Tammy Farley

Jeanine M. Repa or Gary Bitner
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