Wynn Las Vegas Implements Rainmaker revolution Revenue Management

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Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort

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We recognize the importance of optimizing the total customer value for all of Wynn's properties, and The Rainmaker Group was clearly the best choice to support us with our efforts. Their solutions are extremely effective at boosting revenue for clients.

The Rainmaker Group, the world leader in automated revenue management software and services to the gaming hospitality and multifamily housing industries for total customer profitability, announced that the Wynn Las Vegas Resort and Country Club implemented Rainmaker's revolutionSM Product Suite to maximize total customer profitability for its 2,716-room AAA

5-Diamond property. Wynn Las Vegas will also implement revolution for its new 2,034-room Encore resort scheduled to open this winter.

"Wynn Las Vegas believes strongly in revenue management," said Andrew Pascal, president of Wynn Las Vegas LLC. "We recognize the importance of optimizing the total customer value for all of Wynn's properties, and The Rainmaker Group was clearly the best choice to support us with our efforts. Their solutions are extremely effective at boosting revenue for clients." The Rainmaker revolution Product Suite uses advanced mathematical modeling processes to forecast demand and maximize revenue for gaming properties and hotel groups.

Tammy Farley, principal of The Rainmaker Group, said, "Wynn Las Vegas chose Rainmaker's revolution Suite because of its ability to revenue-manage total customer value, not just room revenue. Wynn is using revolution version 1.5, our latest and most effective revenue optimization solution. Our new version enables Wynn to apply different forecasting models for promoted and non-promoted demand, as well as dynamic seasonality pooling calculations, and other features that will add to Wynn's bottom line."

The revolution Product Suite is an enterprise Revenue Management system for chains and hotel groups that enables casino properties to increase revenue by instantly determining the minimum acceptable value of each new reservation based on total customer value. This helps hotels secure the most profitable mix of business, while ensuring there is space availability for a client's best customers.

The revolution revenue optimization suite is installed by the largest and most successful casino hotels in the world. Rainmaker clients include:

  • Trump Entertainment Resorts
  • Kerzner International
  • Boyd Gaming
  • Harrah's Entertainment and others.

About Rainmaker Group
The Rainmaker Group, is a software and services company that provides revenue management for more than one-half million units in the gaming hospitality, multifamily housing and other industries. Rainmaker implements and supports the revolution Product Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.

The Rainmaker Group, a Microsoft partner, also provides the revolution LRO profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For more than five years, revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading multifamily housing companies.

About Wynn Resorts and Wynn Las Vegas
Wynn Resorts, Limited is traded on the Nasdaq Global Select Market under the ticker symbol WYNN and is part of the NASDAQ-100 Index. Wynn Resorts owns and operates Wynn Las Vegas and Wynn Macau. Wynn Las Vegas, a luxury hotel and destination casino resort located on the Las Vegas Strip, features 2,716 luxurious guest rooms and suites; an approximately 111,000 square foot casino; 22 food and beverage outlets; an on-site 18-hole golf course; approximately 223,000 square feet of meeting space; an on-site Ferrari and Maserati dealership; and approximately 74,000 square feet of retail space.

The Rainmaker Group
Tammy Farley
5755 North Point Parkway
Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777

Wynn Resorts, Limited
Samanta Stewart
Phone: 702-770-7555

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.


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