Hollywood Casino Tunica Installs Rainmaker revolution Revenue Management, Optimizes Rates, Occupancy

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494-room Hollywood Casino uses revolution to book most profitable customers.

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The Hollywood Casino Tunica is a perfect example of how casino hotel companies are relying on Rainmaker's advanced revenue management software to maximize profitability for their entire operation.

The Rainmaker Group, the world leader in automated revenue management software and services to the gaming hospitality and multifamily housing industries for total property profitability, announced the 494-room Hollywood Casino in Tunica, Mississippi successfully installed the revolution Product Suite to optimize rates, occupancy and profitability and create greater operating efficiency.

"The Rainmaker revolution Product Suite enables Hollywood Casino Tunica to optimize total customer profitability based on demand forecasting and competitive factors and helps us fill the hotel with our most profitable customers," said Rodney Devine, director of hotel operations. "The system also trims 40 to 50 man-hours a week off our previously manual processes for setting rates, coordinating reservations and creating marketing strategy." Devine said the revolution system is fully interfaced to the hotel's Agilysys PMS which allows the casino's 'player hosts' to book reservations with optimized rates directly from call-in inquiries to capture more bookings and increase occupancy.

Tammy Farley, principal of The Rainmaker Group, said, "The Hollywood Casino Tunica is a perfect example of how casino hotel companies are relying on Rainmaker's advanced revenue management software to maximize profitability for their entire operation." Rainmaker has 10 years of profit optimization experience with top gaming hotel operators like Hollywood Casino. "The property's team has leveraged revolution's reporting tools very effectively to run a highly efficient, profit-focused operation; they are a skilled group of professionals that knows their business," Farley said.

The Rainmaker Group's clients include:

  •     Trump Entertainment,
  •     Kerzner International,
  •     MGM MIRAGE,
  •     Boyd Gaming and others.

"The revolution profit optimization system communicates with the Hollywood Casino's player system to factor its information into room pricing recommendations so rates are optimized for each player's estimated value," said Devine. "This, and the system's solid data for forecasts and comp-set comparisons, enables us to optimize rates and occupancy so our most valuable players always have a room; this is a principal reason for our hotel's operation."

About Rainmaker Group:
The Rainmaker Group is a software and services company that provides revenue management for more than one-half million units in the gaming hospitality, multifamily housing and other industries. Rainmaker implements and supports the revolution product suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Boyd Gaming, Harrah's Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies.

The Rainmaker Group also provides the revolution LRO profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For more than five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Laramar Group, Home Properties, Simpson Housing, Mid-America Apartment Communities, Carmel Partners and other leading multifamily housing companies.

About Hollywood Casino Tunica:
Hollywood Casino Tunica is operated by Penn National Gaming, a major U.S. gaming company and leading owner/operator of casinos, racetracks and off-track wagering (OTW) facilities in 12 states and Ontario, Canada. Penn National Gaming has 16 facilities in 13 jurisdictions and was named five times to Fortune Magazine's list of 100 Fastest Growing Companies. Penn National Gaming is a publicly held company, which trades as PENN on the NASDAQ stock exchange.

The Rainmaker Group
Tammy Farley
5755 North Point Parkway, Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777
Email: sales @ letitrain.com

Hollywood Casino Tunica

1150 Casino Strip Resort Blvd.,
Robinsonville, MS38664
Phone: 662-357-7993


Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: 404-256-5512
Email: Julie @ softscribeinc.com


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Tammy Farley
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