Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch

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Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents.

The Rainmaker Group, the world leader in automated revenue management software and services to the multi-family housing and other industries for total property profitability, announced that Laramar Group, Julian LeCraw Company, Carmel Partners and an additional REIT, with over 82,000 combined units, are conducting pilot installations of Rainmaker's revolution LRO SM revenue optimization system. Rainmaker pilot installations enable multi-family operators to certify the effectiveness of the revolution LRO revenue management system across a sample of their properties before installation throughout their entire portfolio.

Bruce Barfield, president of The Rainmaker Group, Inc., said, "The multi-family housing companies conducting current LRO pilot tests utilize several different property management systems (PMS) including Intuit MRI, Realeum and Yardi: revolution LRO delivers optimized lease/rent rates equally well with all of them. Optimal pricing is essential to success in the multi-family housing industry, and because Rainmaker is a revenue management specialist, it can work with systems from every major PMS company to boost rates. revolution LRO is used by more than 60 percent of the companies deploying revenue management systems in the multi-family industry today because it consistently delivers increased lease rent revenues." Barfield added that many leading multi-family firms credit revolution LRO with a lift of three to five percent, which is very attractive to multi-family owners and REIT investors.

For Rainmaker pilot testing, a multi-family housing company selects six to eight properties in different markets to set rates with the revolution LRO revenue management system. A control group of similar properties that sets rates set by traditional methods is also monitored and the two property groups are run side by side. At the end of the testing period, lease/rent performance and total revenue for each property group is analyzed to verify the impact of the LRO system. The customary testing period is six months, but may be shorter. Post Properties completed its Rainmaker trial in just a few weeks after the pilot demonstrated conclusive lease/rent revenue improvement. Post installed the revolution LRO system in mid-2006 throughout its portfolio.

The revolution LRO system has been in use at multi-family housing companies in excess of five years, and its lease/rent revenue optimization success is verified by independent third party consulting firms. The Rainmaker Group, Inc., an independent technology solutions and services provider whose expertise is focused on revenue management solutions, acquired rights to develop, implement and support the revolution LRO system in 2006. Current LRO clients include Simpson Housing, Equity Residential, Home Properties, Archstone-Smith and Mid-America Apartment Communities and other companies.

About Rainmaker Group
The Rainmaker Group is a software and services company that provides, implements and supports the revolution LRO SM profit optimization solution that enables multi-family housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms. For over five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading multi-family housing companies.

Incorporated in 1998, The Rainmaker Group also provides the revolution product suite to the hotel and casino hotel industries. Rainmaker's revenue management solutions increase client profitability by securing the most profitable customers and developing effective business processes that enable clients to identify and maintain availability for their most profitable revenue sources. The company helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. Hospitality clients include MGM MIRAGE, Boyd Gaming, Harrah's Entertainment, Isle of Capri Casinos, Omni Hotels, IP Casino Resort Biloxi, Trump Entertainment Resorts and other leading hotel companies.

The Rainmaker Group
Tammy Farley
5755 North Point Parkway
Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777
Email: sales(at)

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.

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