(PRWeb UK) June 17, 2010
Essex white goods supplier Big Appliances provider of Maytag Fridge Freezers and Belling Cookers have turned the industry on its head in recent months with their novel approach to customer service. Traditionally, a customer looking for a range cooker, an American fridge freezer, or similarly difficult to source products, had to go through a supplier that apparently felt free to charge all sorts of shipping costs and extras – up to and including unwanted subscriptions to famous consumer information magazines. Irony aside, that – as Big Appliances realised – just wasn’t cricket. Which is why they developed their own way of supplying items like the Belling cooker and Maytag fridge freezer – superb bits of kitchen kit, wonderfully designed for modern living but previously unavailable without all the drawbacks mentioned above.
Well, no more. Big Appliances, which has grown from a family business founded in 1964, has returned purchasing power to the people by not only shelving all hidden costs in the prices of its stock (so a range cooker or American fridge freezer now costs a customer exactly what it always would have, if they hadn’t been paying for magazine subscriptions), but waived any delivery charge on UK mainland deliveries. That’s a huge saving when one stops to consider the size and weight of a Belling cooker or Maytag fridge freezer: these items are not small, hence the name Big Appliances.
Indeed, the only thing Big Appliances seems to have kept small is its small-town values. A Belling cooker or Maytag fridge freezer sourced from one of its rivals will set even a trade customer back a price that appears to be well over the odds: the same range cooker or American fridge freezer routed through Big Appliances costs the same, and is delivered with the same sort of friendly service, as if it were picked up in their original high street store and dropped off at the house by a couple of burly cousins in overalls.
Unsurprisingly, Big Appliance’s new look, old school approach to delivering items like an American fridge freezer or range cooker has had excellent results. The company is trusted implicitly by an ever growing knot of loyal customers. Their word of mouth alone is responsible for a pretty seismic shift in the way white goods suppliers are doing business: as more people gravitate towards Big Appliances (and who, with service and fair pricing like that, wouldn’t?), the rest of the companies bringing in the Maytag fridge freezer and Belling cooker are scrambling to catch up.
That’s great news for the consumer, who ought to be able to expect some seriously nice looking offers to crop up on their imported American fridge freezer or range cooker in the next few months. It might be too late for the competition, though: offers are all very well, but Big Appliances have been running those “offers” as standard for years. Customer loyalty has been its reward – and looks set to continue to be.