(PRWeb UK) June 21, 2010
Essex based white goods supplier Big Appliances has successfully outperformed its competitors in the credit crunch-beating supply of fridge freezers and range cookers. Unlike other white goods suppliers, Big Appliances are sourcing and importing their american fridge freezers and range cookers (like the uber trendy Maytag fridges, or the popular falcon cooker brand) at completely honest prices.
Traditionally, white goods suppliers have added all sorts of “taxes” to the fridge freezers and range cookers they bring in from overseas – taxes that include compulsory magazine subscriptions and over the top delivery charges. Big Appliances, in a move that has dramatically altered the model of white goods importation (not to mention heisted most of the customers from everybody else) is bringing in its fridge freezers and range cookers with no hidden contracts and no delivery charge at all.
How? Simply put, Big Appliances are passing on their own savings to customers. Maytag fridges, or a Falcon cooker, don’t actually cost that much to import – not half as much, at least, as the other importers of white goods would have us believe. We all know that businesses need to make a profit, and that those profits are surcharged over the cost price of the items they sell. Importers of white goods have been overdoing that surcharge for so long that customers think the price they pay is the “real”, or fair price.
Actually, as Big Appliances’ range of fridge freezers and range cookers is beginning to show, the real price of a Falcon cooker, or some Maytag fridge freezers,are rather less. The result: Big Appliances starts to collar all the customers and everyone else has to scramble for redress. Which they’re probably not going to get. Big Appliances has been quietly cornering the market over the last couple of years by being the only company in the UK to bring in really honest charges for their fridge freezers and range cookers – so why would anyone change supplier now? The other companies are just going to have to hope that they can entice some new custom in to compete with Big Appliances’ already strongly loyal fan base.
Big Appliances doesn’t just supply American fridge freezers and range cookers, like the Falcon range cooker or Maytag fridges. No – their success is equally apparent in their ranges of washing machines, tumble dryers and cooker hoods. Not to mention “normal” fridge freezers – i.e. non-American ones, suitable for homes that don’t have quite so much in the way of space. Across all their ranges, from Maytag fridges to UK based steam extractors, Big Appliances are supplying the best kit they can find at the cheapest prices on the internet. And all delivered, within 24 hours, for no cost. It’s range like this, and this kind of dedication to finding the right kit at the best possible price, that has put the company way ahead of the curve in white goods supply. It remains to be seen whether any of their competitors will ever catch them up.
Big Appliances is an Essex based supplier of white goods. Their prices are consistently lower than any comparable UK company.