Branding Goes High Tech with Online Monitoring Tool

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It is becoming more important that brands engage with their customers online in order to reflect their needs through products and services. Rasmussen College based out of Minnesota has chosen Radian6 as their partner for social media monitoring.

Rasmussen College has a strong brand both on and offline. This is just the next step in the evolution of our communication strategy

Rasmussen College, a private college based out of Minnesota, has partnered with Radian6 in an effort to monitor the pulse of its brand in the world of online communities (e.g. blogs, forums, etc.).

Social media has become a platform many people are harnessing to share and gather information about a wide range of topics. Companies and institutions are now choosing to include themselves in this conversation, rather than to avoid it.    

Based out of New Brunswick, Canada; the social media monitoring company, Radian6, is focused on building the complete monitoring and analysis solution for public relations and advertising professionals. With the help of Radian6, Rasmussen College is able to monitor communications on this medium and address many different issues.

"Rasmussen College has a strong brand both on and offline. This is just the next step in the evolution of our communication strategy," Vice President of Marketing Bob King said. "Whether there are current students, potential students, alumni, or our employees; we believe it is important to listen and engage with them on various levels and this tool effectively gives us that ability."

Aside from listening and engagement, Rasmussen College will be able to use this tool to help in its day-to-day business initiatives.

"A tool like Radian6 is incredibly beneficial in today's world." said King. "With it, we are able to consistently track ongoing trends and issues within our industry. This ensures we are offering a quality education that reflects the ongoing challenges our students and faculty will face in the future."

About Rasmussen College
Founded in 1900, Rasmussen College is a regionally accredited institution of higher learning dedicated to the growth and development of its students, employees and the communities it serves. Rasmussen is a premier provider of career-focused educational experiences serving more than 10,000 students through a network of 15 Rasmussen College campuses in Minnesota, North Dakota, Wisconsin, Illinois and Florida and virtual campuses operated by its Deltak Edu division. Through these campuses, Rasmussen is able to offer students a broad range of quality programs ranging from certificates to Master's focused on the areas with the greatest occupation opportunities. To learn more about Rasmussen College, please visit http://www.Rasmussen.edu.

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Kristy Croom
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