Atlanta, GA (PRWEB) September 21, 2012
On September 12, 2012, the Technology Association of Georgia (TAG) and the Southeastern Software Association (SSA) announced Rately as the winner of the Emerging Mega Trend Impact Award. Chosen from companies across Georgia, the award recognizes a software company or product that “has the potential to change the world.”
“Rately exemplifies all the best qualities and criteria of business impact, creativity and complexity we were looking for with its game changing approach to amplifying visual social media with online shopping”, said Greg McGraw, TAG/Southeast Software Association board member. “We’re very proud of the exciting contributions that Rately continues to make to the software industry in Georgia.”
Rately is a social merchandising platform that enables retailers to increase site traffic and drive sales from social media. The platform lets retailers quickly create visual product assortments and post them on Facebook, Twitter and Pinterest. The product assortments are also shown on the retailer's website thereby improving onsite engagement and conversion. Retailers can easily capitalize on consumer trends as they happen.
“What’s revolutionary about Rately is its ability to unleash the power of social media and pure visual creativity to make shopping more engaging and more profitable,” said company CEO Tom Klein.
Klein, former Executive Director of Strategy for Chanel and digital innovation / analytics consultant (clients include Tory Burch, Office Depot, and other ecommerce retailers), added, “Rately gives retailers what they’ve been looking for - the ability to connect the engagement of social media to real sales conversion.”
Rately is free to use for consumers and offered to retailers as either a managed service or on an enterprise license. The company is currently engaged with several national brands and retailers as part of a pilot program and anticipates a broader launch in early 2013.
About Southeastern Software Association (SSA)
The Southeastern Software Association (SSA) is one of the country’s premier networking and professional development organizations for high-tech and software professionals. SSA is one of the South’s oldest technology organizations and was the largest of the Technology Association of Georgia’s three founding organizations in 1998. The SSA Board of Directors is a who’s who of Atlanta technology companies and executives, and membership encompasses the dynamic diversity of software companies doing business in Georgia.
Rately is a social merchandising software company that helps brands and retailers drive sales both in social media and on their site. The Rately platform helps clients quickly create product assortments or looks, using content from their site or anywhere on the web. These unique and engaging product assortments are published both in social media - Pinterest, Facebook, Twitter, Tumblr - and on an ecommerce site to drive traffic and improve sales conversion. Based in Alpharetta, Georgia, Rately lives on the web at Rately.com, blogs at blog.rately.com, tweets at twitter.com/ratelylately, pins at pinterest.com/rately, and friends at facebook.com/rately.