Giddi Launches First Product Rating Engine -- Builds Over 600,000 Ratings

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New shopping site applies a unique approach to solve consumer indecision.

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I trust Giddi to tell me which product to buy and where to buy it. It's dead simple, saves time and provides great results

Representatives from Giddi, a product rating engine, today announced the launch of, a website designed to help consumers make confident purchasing decisions quickly.

Giddi is unique in its product rating method, which seeks to identify the best products based on a number of components such as price, reviews, age and popularity. Other product research websites to date have focused almost entirely on reviews. Giddi has ratings to offer on more than 600,000 products across 259 categories.

"We're seeing phenomenal results from the Giddi Rating already. Its unearthing great products and exposing some huge price discrepancies among the sellers," said Eythor Westman, Founder of Giddi.

Each product in the Giddi Engine is assigned a rating between zero and 100. Product information is updated as pricing and other rating components change. The rating value is displayed with supplemental information, including reviews and the best prices from stores across the Web.

Giddi generates its product ratings with a calculation that is unique to each product category. A component such as its original release date, for example, is given more weight in the overall calculation for consumer electronics products than it is for products in a category like apparel. Thus, a laptop that was released five years ago might earn a low Giddi Rating, but a pair of sunglasses from the same year might still capture the top rating in its category.

Giddi has collected data, including over 1.6 million reviews, from eCommerce and media sources to fuel its rating engine. Giddi crawls the Web like a search engine and uses the application programming interface (API) services of and to collect much of its data.

Giddi also offers product search, but unlike price comparison sites, the order of product results is independent of merchant bid prices. "Giddi's search functionality is one of its strongest features. It cuts through the mass of product options and delivers only the most useful results across a wide spectrum of shopping categories," said Westman.

In addition to search, Giddi includes a browse category feature along with filter and sorting functions that enable users to identify products that interest them, and a product summary page where users can browse and sort reviews, specifications, comparative pricing and more.

About Giddi
Giddi is a product rating engine that works by collecting product details, pricing, reviews, sales and other important criteria from a number of eCommerce and media sources. This information is run through a proprietary calculation to generate the Giddi Rating. Giddi currently builds this rating for over 600,000 products and includes more than 1.6 million reviews across 259 categories.

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