Our goal as a business has always been to produce the best work for our clients and we believe this unique relationship for Unilever will be the best way to achieve just that for their brands.
New York, NY (PRWEB) September 29, 2011
Razorfish and BBH announce today that they have entered into a formal partnership to ensure seamless collaboration and drive growth for the roster of Unilever brands they serve. This list includes Axe, Surf and Vaseline, the latter of which has added Razorfish to its roster as a result of this partnership.
As market leaders, Unilever, BBH and Razorfish have long recognized that to keep pace with changes in technology and consumer behavior, agency collaboration is even more vital to a brand’s success. This kind of fundamental transformation requires a new way of working – for clients, for agencies and for other partners in the mix.
Previously, Unilever has developed two separate agency rosters across their portfolio of brands; one for advertising agencies and the other for digital shops. This new collaboration will enable proper integration between two of their best-in-class agencies from the different disciplines.
Simon Sherwood, CEO of BBH Group said, “Our goal as a business has always been to produce the best work for our clients and we believe this unique relationship for Unilever will be the best way to achieve just that for their brands.”
The new partnership between Razorfish and BBH, who both boast long-term relationships and award-winning work for Unilever, will enable digital thinking to be at the heart of the work they create together. This model came as a response to their joint success on the Axe brand, an account both agencies worked closely on together for the past 18 months in the US. They also launched the brand in China.
The partnership will be managed by Sherwood and Razorfish CEO Bob Lord. The agencies will be incentivized by the success of the partnership based on mutual key performance indicators. To ensure collaboration, each agency has established workspace for the other agency’s team in their various offices.
“Brands must think about innovation, creativity and technology simultaneously to ensure great ideas are born and consumers are engaged,” said Razorfish CEO Bob Lord. “This collaboration allows us to embed digital thinking into the consumer journey from the outset, and create the most compelling experiences for our audiences.”
Both Razorfish and BBH will continue efforts to grow their business within Unilever, and will align under the strategic partnership when it will drive increased value for the brand. At the same time, both BBH and Razorfish will continue to develop their integrated propositions as agencies working independently across the rest of their client base.
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Singapore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald’s and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.
Bartle Bogle Hegarty is one of the world’s most famous advertising agencies. Founded in 1982 by British ad men John Bartle, Nigel Bogle and John Hegarty, the Agency has produced campaigns for many of the world’s most illustrious brands including British Airways, Audi, Johnnie Walker, Google, Burberry and Waitrose. BBHs distinctive micro-network has offices in London, New York, Sao Paolo, Singapore, Shanghai and Mumbai and employs 900 staff worldwide. Publicis Groupe holds a minority shareholding. Founder Sir John Hegarty was awarded the inaugural lifetime achievement award by the Cannes Lions Festival in June. Visit http://www.bartleboglehegarty.com for more information. Follow BBH on Twitter at @bbhlondon @bbhnewyork @bbhshanghai @bbhasiapacific and our blog @bbhlabs