Razorfish Hires Patrick Berry as Executive Producer

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Colossal Squid co-founder tasked with evolving Razorfish’s production group

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Razorfish, one of the world’s largest digital agencies, recently hired Patrick Berry, 50, to the new position of Executive Producer for its Central Region. Berry is leading the production practice for the Chicago, Atlanta and Austin offices.

Berry is charged with managing the evolution of Razorfish’s content production offerings across digital and broadcast to ensure it has the skills to continue to meet clients’ needs. Berry’s responsibilities also include identifying partners to leverage emerging creative technologies to enhance current digital offerings.

“Pat has demonstrated an entrepreneurial spirit throughout his career that fits well with the Razorfish culture,” said Sam Cannon, Executive Creative Director for the Central Region. “His knack for matching the best and brightest production partners with the right opportunities will prove invaluable as we deliver groundbreaking work for our clients in more formats and channels.”

Prior to joining Razorfish, Berry co-founded and served as the COO of Colossal Squid Industries where he oversaw all parts of operations, technology and production for work on brands such as Sears, Kmart, TRESemmé and Nexxus. Berry also serves on the Board of Directors for the Society of Digital Agencies (SoDA).

Berry graduated from the University of Maryland with a BA in radio, television and film and a minor in journalism.

About Razorfish
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Singapore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald’s and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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