Reach Media Group, National Web Leads and Applied Cognetics Announce Merger

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With the blending of the three firms’ complementary assets, Reach Media Group is prepared to move forward as an industry leader in performance-based Internet marketing.

This merger gives RMG the ability to accelerate our growth and leverage these assets to capture market share,” said Reach Media Group President and CEO, Roger Dowd

Atlanta, GA (PRWEB) June 01, 2012

Three Internet marketing firms have merged today under the brand Reach Media Group (RMG). RMG is a highly recognized customer acquisition and lead generation company based in Atlanta, Georgia. National Web Leads (NWL), based in Estero, Florida, is a consumer finance focused performance marketing firm and brings to the merger its more than 150 exclusive properties along with the DailyDollar™, a personal finance publishing channel. Applied Cognetics is a respected and industry leading Internet marketing technology solutions, and applications service provider (ASP) firm located in Brooklyn, New York.

As of June 1, 2012 the National Web Leads affiliate network and DailyDollar™ personal finance multi-media publishing channel have merged with Reach Media Group. In addition, a separate entity Applied Cognetics is now a wholly-owned subsidiary of Reach Media Group. It will continue to deliver innovative technologies and data processing platforms. Reach Media Group’s corporate operations, sales, and marketing functions will remain based at RMG’s corporate headquarters located in Atlanta. RMG’s technology, development and technical support will reside in New York, along with Applied Cognetics, its ASP, technology solutions development and support company.        

With the blending of the three firms’ complementary assets, Reach Media Group is prepared to move forward as an industry leader in performance-based Internet marketing. With the addition of the National Web Leads exclusive web properties, additional publishing relationships, and the proprietary technology gained in the merger, RMG will capitalize on this opportunity and provide lead generation services for advertisers through email, web display, social media, keyword search strategies, mobile marketing, and more. RMG builds and distributes Cost-Per-Action (CPA) marketing campaigns on behalf of advertisers who wish to generate high quality leads for their products and services. Among the industries served throughout the U.S., with planned expansion into the U.K., are: subprime financial services, automotive, insurance, and health and beauty products and services.    

“This merger gives us (RMG) the ability to accelerate our growth and leverage these assets to capture market share,” said Reach Media Group President and CEO, Roger Dowd. “I believe the technical expertise and knowledge we now have is unmatched in the industry, and gives us a strategic advantage. Everyone in our new organization is top notch.”

“This merger enables our technology team to concentrate on what we are experts at and to continue our leadership role in bringing innovative technology platforms and solutions to the consumer finance and online marketing arena,” said Applied Cognetics CEO, Chris Coulthrust.

“The most successful mergers are between companies that bring complementary skill sets and assets to the table. We have found that in our merger with Reach Media Group, and know that our combined companies will be more powerful than the sum of its parts,” said National Web Leads Owner, Randy Mitchelson.

For more information about Reach Media Group call (404) 949-3122 or visit http://www.reachmediagroup.com.

About Reach Media Group LLC
Founded in early 2010 (by a founder and former CMO of Monetizeit.com; acquired in late 2006 by Lake Capital), Reach Media Group (RMG) is a leading full-service performance-based marketing company. Headquartered in Atlanta, Georgia, RMG has grown to become a well known and respected advertising network that provides to its publishing partners 100% exclusive offers owned and operated by RMG, real-time statistics, and a dedicated team to assist advertisers and publishers to ensure they achieve their marketing goals. RMG delivers proven customer acquisition strategies to its advertising partners, with proven performance-based customer acquisition strategies including: SEO, email, display, contextual, social, mobile, direct response TV and radio, Pay-Per-Call, and direct mail.

About National Web Leads LLC
Founded in 2005 Internet marketing firm, National Web Leads, LLC (NWL) has been recognized in the Gulf Coast Business Review’s 2011 Gulf Coast 500 rankings. Headquartered in Estero, Florida, NWL drives new customer acquisition for its clients through online advertising and lead generation technology. NWL operates the DailyDollar™. U.S. News and World Report named NWL’s DailyDollar to its list of 8 Savvy Personal Finance Podcasts.

About Applied Cognetics LLC
The Applied Cognetics (ACX) team has delivered reliable and flexible, technology solutions, using its own specialized data processing platforms for more than 14 years. The acxFusion® suite of services includes payday loan ping tree, auto finance ping tree, payday loan underwriting and payday loan processing and reporting systems. Based in Brooklyn, New York, ACX leverages its extensive experience in online and off-line marketing, data trading, call center operations, data processing, technical project management and data analysis to help companies meet business goals.

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