ReachForce Offers Cash for Clunkers

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B2B Marketers suffering from poor campaign results due to out-of-date databases can turn their clunker of a database into a revenue generating machine

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Guru's Guide to Email Marketing Success

ReachForce, leading provider of 100% guaranteed, role-based contact lists, data cleansing services and analytics-based targeting software (SaaS) to laser target lead generation initiatives, today announced its own Cash for Clunkers program to help B2B Marketers get in gear for Q4.

According to Sales & Marketing Institute, up to 66% of people change companies or job functions every year. That means B2B marketers are spending valuable time and resources creating email and direct mail campaigns that are never seen by the right decision maker. As sited in Lyris Technologies' "Guru's Guide to Email Marketing Success", 25-33% of email addresses on a "house" file will become outdated every year.

To keep an accurate and up-to-date leads database, marketers must regularly maintain their database. Unfortunately many databases go years without the necessary maintenance, turning them into clunkers. ReachForce's Cash for Clunkers program starts with a cleaning and recommended maintenance plan. Once your clunker is in good working order again, ReachForce will then either discover additional role-based contacts needed to complete the decision making unit or refresh older contacts via phone verification. Once this process is complete that clunker is now ready to start producing cash.

Marketers can rev up their programs now with a special discount of 20% off list price for ReachForce data services and 50% off the standard set-up fee. This offer is good until September 25, 2009.

The ReachForce $$$ for Clunkers package includes:
ReachForce Relevance and Repair a contact cleansing service which analyzes, repairs and appends prospect and customer data.
And one of the following:
ReachForce Discover to fill in missing role-based contacts based on customized parameters. Define target list by geographies, role descriptors, titles, industry verticals, SIC codes, specific company focus or a subset of criteria
•ReachForce Refresh, a contact verification service which updates customer and prospect contact information by replacing inaccurate or invalid contacts with the appropriate replacement contacts and phone verifying all other contact data.
B2B Marketers should contact ReachForce to get started today.

"We received a registration list from a vendor that we did a webcast with but it was lacking critical data needed to assign leads to the correct sales reps within our CRM including state, country and number of employees," said Gail Bower, Senior Marketing Programs Manager at Voltage. "Everyone was quite anxious for these particular leads and Reachforce came to the rescue and turned around our project quickly, appending our list with the needed information. We were very pleased with the service and would use it again."

Many B2B marketers may not know just how dirty their marketing and sales data is. ReachForce has created an easy calculator to find out. Check out the Dirty Data Calculator.

"Stop contributing to the waste. Instead of continuing to pour more money into your clunker of a leads database, clean it up and start monetizing it," said Suaad Sait, ReachForce CEO. "Our goal with the ReachForce Cash for Clunkers program is to help B2B marketing and sales teams get more out of what they already have and fill in any gaps with the right role-based decision makers, ultimately increasing ROI and driving more revenue (cash)."

About ReachForce
ReachForce, Inc. is the leading provider of 100% guaranteed role-based contact lists, data cleansing services and analytics-based targeting software (SaaS) that enable B2B companies to laser target their lead generation initiatives at the right person in the right company, every time. By using ReachForce's website and CRM analytics for targeting the right companies, data cleansing services to analyze, repair and append leads databases and role-based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit


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Amy Hawthorne
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