We bring Women’s Health Fridays to medical professionals in segments that match their busy schedules, whether it’s a 15-minute dialog or an hour-long program during drive time.
Fort Washington, PA (PRWEB) May 07, 2012
ReachMD, an award-winning producer and distributor of advanced healthcare information and education for medical professionals, today launched a unique block-programming series focusing exclusively on women’s health. Women’s Health Fridays™ airs each Friday, broadcasting compelling educational content and peer-to-peer dialogs that focus on screening, diagnosing, and managing a variety of clinical conditions impacting the female patient. The new weekly series airs on XM Satellite Radio Channel 167, is simulcast on ReachMD.com, and content can be accessed on-demand through the free MedicalRadio™ app.
“Women’s Health Fridays represents an exciting new opportunity for us -- using block-style programming that affords multiple perspectives on important clinical issues in women’s health,” said Matt Birnholz, MD, Medical Director of ReachMD. “We know what our listeners are looking for, and that includes renowned and engaging hosts, evidence-based dialogs, and even controversial opinions from clinical experts so that listeners can stay ahead in their practices. We bring Women’s Health Fridays to medical professionals in segments that match their busy schedules, whether it’s a 15-minute dialog or an hour-long program during drive time,” Birnholz said.
Women’s Health Fridays joins a growing roster of ReachMD titles, including Diabetes Discourse, Lipid Luminations, The FDA Voice, Heart Matters, Grand Rounds Nation, NEJM Audio Perspectives, Neuro Frontiers, Medical Breakthroughs from Penn Medicine, and many more. “Our stakeholders are excited by this new offering and know they’ll receive the same level of reporting that we customarily provide,” said Art Marchesini, Senior Vice President of Business Development for ReachMD. “With nearly 350,000 XM listeners each week and over 150,000 subscribers to our programming guides, we can confidently report online activity, downloads, user behavior, and other key metrics – now with a unique women’s health focus.”
ReachMD will showcase the series at Booth #1638 during the ACOG Annual Clinical Meeting May 4-9 in San Diego, CA.
ReachMD is a wholly owned subsidiary of US HealthConnect Inc. ReachMD leverages first-to-market, proprietary broadcast technologies to deliver compelling radio content across a variety of platforms -- all geared to help time-constrained healthcare professionals stay abreast of research, expert commentary, treatment protocols, and CME requirements. Its customizable informational and educational titles are broadcast 24/7 on XM Satellite Radio Channel 167, streamed simulcast on ReachMD.com, and offered on-demand through a mobile MedicalRadio™ app available for Apple and Blackberry platforms.