ReadyNation Launches Disaster Preparedness Web Site for Families : New online site delivers innovative preparedness products and services

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A new Web site designed to make it easy and affordable for families to prepare for and recover from disasters was unveiled today. ReadyNation.com provides families with innovative products and services, including ready-to-use online tools that will change the face of disaster preparedness.

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Only a small percentage of Americans are truly prepared to face a disaster. Many families are left without bare necessities, not to mention access to important documents and personal identification. All too often, they struggle to put their lives back on track. I wanted to prepare families who live in disaster prone areas to face the worst and help them quickly get on the road to recovery.

The new site empowers families to prepare together and facilitates recovery after manmade or natural disasters like hurricanes, tornadoes, earthquakes, fires and floods. Families can: Create their own emergency plan; follow steps to secure their property and minimize risk; collect and store personal information (e.g., driver's licenses, Social Security cards, proof of residence, insurance policies, home inventories, wills, deeds, birth and marriage certificates, tax records) and more. When they visit ReadyNation.com, families will realize a unique planning experience where they can learn how to protect themselves and take proactive steps to safeguard their assets. ReadyNation.com offers site members free family emergency planning tools and tips on how to prepare their homes to minimize loss of life and property. Additional services such as critical document storage and home inventory tools cost $14.95-24.95 per year.

According to ReadyNation.com founder and President Brian Nichols, "Only a small percentage of Americans are truly prepared to face a disaster. Many families are left without bare necessities, not to mention access to important documents and personal identification. All too often, they struggle to put their lives back on track. I wanted to prepare families who live in disaster prone areas to face the worst and help them quickly get on the road to recovery." The former Fortune 500 project management and information technology professional, who has worked with Coca-Cola, Intuit and others, found a gap in the preparedness marketplace and designed a technology solution to fill it.

A highly secure Qwest data center, designed to withstand natural disasters and minimize business interruptions, hosts the important data families store on ReadyNation.com. The site is available 24-hours a day, seven days a week on a dedicated server only registered families can access. This availability means families can update and retrieve their personal information from any working Internet connection at anytime, giving them a leg up on the road to recovery.

To ensure families physical safety, ReadyNation.com also offers dependable preparedness products such as 72-hour emergency kits, first aid supplies, food, water, and generators.

Nichols was inspired to help families prepare for disasters after he witnessed the destruction Hurricane Katrina wrought, and saw ordinary citizens perform extraordinary acts in the aftermath of the storm. Earlier, the native Floridian watched Hurricanes Andrew and Charley wreak havoc on friends and neighbors that were directly impacted by the fury of Hurricanes Ivan, Frances and Jeanne (2004), followed by Wilma and Rita (2005).

About ReadyNation, Inc.

ReadyNation, based in San Francisco, is dedicated to making disaster preparedness easy and affordable through Web-based products and services. The company's Web site, ReadyNation.com, offers families a convenient way to create and store custom family emergency plans, prepare their homes for disasters, secure important documents, and a store detailed home inventories. ReadyNation also offers Homeland Security-recommended disaster supplies and emergency kits enabling survival. For more information, visit http://www.ReadyNation.com.

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Jim Wellington
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