San Diego, CA (PRWEB) August 16, 2012
Tobias Nergarden issued his observations on the prediction issued by Borrell Associates that online real estate marketing will increase by 15% today and his opinion is that it will help real estate agents advertising real estate as they will know where most real estate marketing is directed and that buyers may be looking for those who sell property online.
Borrell Associates has made a prediction that 2012 will see a 15% increase in online real estate marketing. This is welcome news to many in the marketing industry as traditional methods of marketing real estate such as print ads are still down from just a few years ago. This is mainly due to the fact that real estate agents were among the first to adopt online marketing and a large percentage of them maintain social networking pages and other means of connecting with clients online. The sites that are expected to see the largest increase in online ads are Realtor.com and Zillow.com.
Borrell Associates is a firm that aims at conducting research on a local level in order to track marketing trends. These research reports cover a wide variety of industries from automobiles to real estate. They focus particularly on online marketing tactics. The company was founded in 2001 by Gordon Borrell and is headquartered in Williamsburg, Virginia.
Realtor.com is the official website of the National Organization of Realtors (NOR), a trade association and lobbying group. NOR was created to protect the interests of realtors and anyone else connected with the real estate industry. They have even trademarked the words “realtor” and “realtors.” Headquartered in Chicago, NOR was founded in 1908, originally known as the National Association of Real Estate Exchanges.
Zillow.com is s marketing website that is designed to earn money through online ads. In practical terms, it is a database of real estate listings that includes pricing and publicly released information such as a square footage and number of bathrooms. This information is contained about not only homes that are for sale but homes that are not currently listed. Zillow is a growing website and was the most visited real estate website in June 2012.
Real Estate Marketing Insider today commented on the predicted rise in online marketing for real estate that Borrell Associates believes will happen over the course of 2012.
About Real Estate Marketing Insider:
Real Estate Marketing Insider is a publication for real estate professionals based in La Jolla, California. The main goal of REMI is to provide tips, analysis, and news about events in the real estate industry.