REMI Features McKinney, Texas, Realtor on Local Spotlight

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The Real Estate Marketing Insider focuses its Local Spotlight feature on a realtor in McKinney, Texas, and highlights her use of QR codes in marketing, following a news story in Town Square Buzz last week.

Tobias Nergarden's Real Estate Marketing Insider released this week’s edition of its Local Spotlight feature, which highlights local-market realtors doing exciting things with their firm. This week’s Local Spotlight features Jane Clark of Jane Clark Realty in McKinney, Texas, who is using innovative new technologies to help her in advertising real estate.

Featured in a recent news story in Town Square Buzz, Jane Clark Realty is on the cutting edge of marketing and advertising technology. The firm maintains a sterling website, an extensive social networking presence (maintained mostly on Google+), and is easily recognizable as a premier realty firm in McKinney. A subsidy of Keller Williams, Jane Clark Realty maintains listings all over Texas, and their extensive tech-savviness helps them keep properties moving. Most exciting though, is Clark’s use of QR codes as advertising tools. QR codes – those Dalmatian-patterned square barcodes that can be scanned by smartphones – are included on Jane Clark Realty’s postcards, and take the scanner to a beautiful video slideshow loaded with information about the property. Last week, Clark claimed that a home in Fairview, Texas, sold without a showing after an interested client scanned the QR code, saw the slideshow, and made an offer.

REMI advises all agents with a tech presence to follow Jane Clark Realty’s lead and start including QR codes on their hard-copy advertising. QR codes are easy to make, free to generate on many websites, and simple to integrate into a graphic design. They’re also one of the most reliable ways to boost the attention a realtor’s mobile marketing campaign gets, as it makes a mobile website or slideshow accessible with no searching required by the user. As Jane Clark Realty demonstrates, this simple addition to a marketing campaign can make a huge difference, even selling properties by itself.

The Real Estate Marketing Insider’s Local Spotlight feature profiled a local realty firm based in McKinney, Texas. The Insider made particular note of Jane Clark Realty’s use of QR codes in their marketing campaigns and urged realtors around the country to follow suit.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication based in La Jolla, Calif. REMI provides real estate buyers, sellers, and investors with up-to-the-minute news, guides for business growth, and analysis of the ever-changing market.

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