Young Grads Flocking to Real Estate Sector

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The Real Estate Marketing Insider comments on news that in South Florida, recent college graduates are entering the real estate profession in large numbers and changing the face of real estate marketing companies with their tech savviness.

The Real Estate Marketing Insider offered its opinions on news from Florida that high numbers of young people and recent college graduates are choosing a career in real estate and changing the business as a result; REMI believes this to be good news for home buyers, who can benefit from a young agent’s online real estate training and fluency with social networking and new media to have easier access to their agent and property listings.

Larson Educational Services, a dominant Florida real estate school, released results of a survey that says new real estate agents in Southwest Florida are younger; the percentage of the school’s 18- to 24-year-old graduates has risen from 8 percent in 2010 to 15 percent in 2012.

Brad Larson of Larson Educational says that these young agents graduate from colleges in the area, such as Florida Gulf Coast University, Edison State College, and other institutions; and enter real estate upon finding difficulty getting jobs in their major. Larson also cites the ease of getting certified to practice real estate in Florida as an attractor; the state of Florida requires $600 in fees, a 30-day approval period and eight days of licensure.

Florida’s real estate market, nearly 10,000 agents strong in Lee County, is changing in response to the influx of young talent. One Century 21 associate in Cape Coral has said that he’s actively looking to hire young agents, who are more comfortable using Facebook and social networks to advertise their services. About a quarter of his agents are under 33.

Likewise, younger agents have found that having technological chops gives them a much-needed edge in the competitive housing industry. Using Facebook and other social networking to help get their name out is certainly an edge, as is being equipped to use a digital system that replaces the need for slower-moving paperwork. Many professionals, including Brad Larson, foresee that the industry will require adaptability and flexibility in the near future, a trait that these young agents seem to possess.

The Real Estate Marketing Insider commented on news that the percentage of young people graduating as new real estate agents is rising. The ease of getting a real estate license and the lack of employment opportunities elsewhere are making the real estate sector attractive to young people; meanwhile, the new generation’s technological prowess is helping them be successful and may be changing the business of real estate for good.

The Real Estate Marketing Insider provides real estate professionals with hot tips, breaking news and trend analysis. The online journal is based in La Jolla, CA.

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