Better Homes and Gardens Mason-McDuffie Offers Innovative Marketing Course that Benefits Area Home Sellers

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James Caldwell Earns Certified Home Marketing Specialist Designation

Amid national attention to the real estate market, real estate professional James Caldwell with Better Homes and Gardens Mason-McDuffie acquired new skills to decrease market time and maximize selling prices. Eager to develop a new approach for timely, efficient home sales, Mr. Caldwell attended the nationally renowned Certified Home Marketing Specialist Course taught by Martha Webb on Feb. 5, 2013 in Las Vegas.

Addressing in-depth market analysis, strategic pricing and effective home staging, the Certified Home Marketing Specialist Course provides agents with expertise to excel in today’s competitive real estate environment. The result? Homes sell faster at better prices — in any market.

Ms. Webb, author and producer of Dress Your House for Success and one of the country’s foremost authorities on home staging, has taught her proprietary system for increased sales and maximum profit to nearly thousands of real estate agent s nationwide. Now, Mr. Caldwell has joined this prestigious group by achieving professional training following his participation in the DYHS course.

“This course is a must for any agent who wants to provide the best service possible,” says Mr. Caldwell. “Having this certification means I can offer my clients a level of expertise that you just don’t learn in standard classes.

“Now, I can go through the house with my clients, room by room, and strategically design a pre-market plan to help potential buyers connect emotionally with the house faster."

“Strategic pricing is key to moving properties quickly in any market. Add strategic staging to the equation and you have the enviable position of being able to give buyers a true feeling for what it would be like to live there while sellers get the benefit of faster sales at the best price possible,” Mr. Caldwell adds.

A phenomenon that’s swept the real estate industry over the past several years, home staging has increasingly become an integral component of any successful home sale. Real estate agents who have completed the Certified Home Marketing Specialist course offer clients concrete, market-specific guidance to position properties to make a direct emotional connection with potential buyers.

“We talk a lot about ‘buyer’s’ markets and ‘seller’s’ markets, but what it all boils down to is knowing how to effectively reach out to home buyers regardless of the market,” says Mr. Caldwell, the manager at Better Homes and Gardens Mason-McDuffie. “The Certified Home Marketing Specialist Course presented by Martha Webb gives agents those skills.”

About the company

About Better Homes and Gardens Mason-McDuffie Real Estate
Our heritage began with the founding of Mason-McDuffie Real Estate in 1887. In 2010, the company was named the 19th largest real estate services firm in the nation (REALTrends 500), and Number One in the San Francisco East Bay (SF Business Times). The company provides comprehensive solutions to home buyers and sellers, and handled 6,500 transactions in 2012, generating $2.8 billion in sales volume. Better Homes and Gardens Mason-McDuffie Real Estate includes joint ventures with partners Highland Partners in Piedmont and Montclair, Wine Country Group Realtors in the North Bay, and Tri-Valley Realty in Pleasanton-Hopyard and Ruby Hill, and Bahay Co. in Concord. Better Homes and Gardens Mason-McDuffie Real Estate is locally owned and has more than 1,100 real estate professionals with 30 offices in eight counties in the Bay Area and the Tahoe/Truckee region. For more information, go to

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