Austin, TX (PRWEB) October 10, 2006
ArmingYourFarming.com, a company known for its nuts-and-bolts guides to real estate marketing, has releases an expanded version of its popular "Agent's Guide to Search Engine Visibility."
The book teaches real estate agents all about search engine optimization, or SEO -- the art and science of improving a website's search engine ranking. Topics include how to create quality web content, how to conduct a link-building campaign, how to publish articles for search engine benefit, and more.
Brandon Cornett, the book's author, explains the value it offers agents:
"A lot of books and articles tell real estate agents why search engine visibility is important to them. But there's a serious lack of practical, step-by-step advice in this area. I'm seeking to address that with this second edition. It was a book about real estate search engine optimization before, but now it's more of a success kit."
Cornett said one of the major additions is a 26-page link-building manual that shows agents how to generate inbound links to their own website (a factor in search engine ranking). It goes on to list more than 130 linking opportunities and offers a convenient checklist as well.
The book addresses a hot topic among real estate agents: how to be found online by the 84% of consumers using the Internet for real estate research. "Search engine optimization fascinates me," said Cornett. "Right now, millions of people are conducting research online. By making your website more visible, you plug yourself into a marketplace of educated consumers looking for the very services you provide."
In all, the search engine success kit offers over 130 pages of advice. It's available as a series of three PDF downloads that can be purchased all at once from a secure website.
To learn more about this product, please visit: ArmingYourFarming.com/search
About the Company:
Founded in 2004, ArmingYourFarming.com offers exclusive "how to" training guides for real estate agents and brokers. Their titles include a variety of real estate marketing topics. Learn more at http://www.ArmingYourFarming.com.