Z57 Inc. Makes Online Marketing and Website Management Easier for Realtors

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Z57 Inc., a Leading Provider of Real Estate Online Marketing Services, Announces a More Efficient and User Friendly Control Panel for Its Agent Excellence Websites

Z57 Inc. for real estate professionals' online marketing success.

Z57 is committed to empowering our clients with highly usable tools and access to product knowledge they need to successfully market their businesses online,” said Steve Weber, Z57 CEO

Z57 Inc., a leading provider of real estate online marketing services, announced the company’s Agent Excellence website product has a newly renovated Marketing Control Center (MCC) making site management more efficient and user friendly for Realtors. As part of a six month usability study, Z57 identified client usage patterns and measured visits to specific site sections. This study spurred improvements in data presentation and organization, as well as a simplified interface for agents to easily manage the look and feel, content, lead capture and listings syndication of their personalized websites.        

The MCC is at the heart of the agent’s website. It is where agents modify the content of their site, and also where they measure its marketing effectiveness. The MCC interface now includes:

-- Intuitive primary navigation with simplified headings and content organization.
-- Enhanced workflow for website management across Design Theme, Welcome Message, Featured Listings, Photo Slideshows, Local Resources and Real Estate Tips.
-- Quick and easy Drag and Drop functionality to re-order website pages, photos, listings, and content pieces.
-- Simplified tools for showcasing listings and managing IDX search and lead capture interfaces.
-- Easy to digest, visual display of marketing results measuring site visitors, leads captured, email subscribers and more--with deeper detailed data also available.

“Z57 is committed to empowering our clients with highly usable tools and access to product knowledge they need to successfully market their businesses online,” said Steve Weber, Z57 CEO. “Combining the improved MCC interface with our on-demand library of comprehensive training videos, extensive written tutorials, and our unwavering dedication to customer service makes website management easy, convenient and aligned with a Realtors’ business needs.”

About Z57 Inc.
San Diego-based Z57, Inc. is a personal Web marketing company for real estate professionals. Founded in 1998, the company specializes in feature-rich designed websites, with content, lead capture/conversion and buyer/seller traffic generation through effective online marketing plans, listing syndication, Search Engine Optimization, drip e-mail marketing and a highly trained customer service team. Recognized as an Inc. 5000 company and San Diego's No. 1 Web Development and Design Company, Z57 provides thousands of clients nationwide with proven real estate solutions matched with personal service. For more information call (800) 899-8148 or go to http://www.z57.com.

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Susan Almon-Pesch
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