CRM Real Estate Announces the General Availability of its Online Real Estate Agent Recruiting Service: RecruitTool

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CRM Real Estate today announced the general availability of RecruitTool, its online real estate agent recruiting service. Until now, RecruitTool™ has been available only to select Coldwell Banker – NRT offices in Utah.

“RecruitTool has far exceeded our expectations,” said Max Thompson, president of Coldwell Banker Residential Brokerage – Utah NRT. “I’m not aware of anyone else who offers a user-friendly, Web-based recruiting service providing high-quality agent recruits while bringing internal accountability to the recruiting process.”

After implementing RecruitTool, Coldwell Banker Residential Brokerage – Utah NRT saw a net agent gain of more than 100 agents from 2004 to 2005.

“While other brokerages in the state were struggling to keep up with the personnel demands created by our explosive housing market, RecruitTool helped us meet our need to find and hire new agents better than any other method we had tried,” said Jaren Davis, 2005 president of the Utah Association of Realtors.

Two features separate RecruitTool from competing services. First, RecruitTool is an entirely Web-based service: every aspect of the service is performed and stored online. Once agent referrals enter the database, CRM Real Estate professionals personally screen the job candidates to find the best match between the candidate and current clients. Once a prospective hire is found, CRM Real Estate arranges an interview between the candidate and the hiring broker and notifies the client of the pending interview via email.

“What I like most about RecruitTool is that I can be confident that the referrals meet my office’s needs and the individual will fit into our brokerage,” said Chris Small, vice president of sales with Coldwell Banker Advantage Realty in Little Rock, Ark. “I get an email from CRM Real Estate notifying me that I’ve got an interview set for a pre-screened job candidate. That means that I go into the interview knowing in advance that the candidate already meets my requirements, which makes the hiring process more efficient and leads to a more profitable office.”

Pricing for each referral generated through the RecruitTool service begins at $200 or $250 for entry-level or experienced agents, respectively. The minimum commitment for the RecruitTool service is $2,000 a month, which provides each office between 8 to ten pre-screened agent interviews per month.

Clients can stipulate whether the referrals are entry-level or experienced agents or a mixture of both. Clients requiring more or fewer than 8 to ten referrals a month can contact CRM Real Estate for custom pricing.

The second distinguishing feature of RecruitTool is its use of a customizable, automated recruiting process. This automated process makes RecruitTool more user-friendly, while also bringing accountability to those involved in the hiring process. Using RecruitTool’s LeadBoomerang™ technology, every action taken in the process can be performed and tracked using email without the client ever having to enter the database.

RecruitTool is sold as a standalone service or as an additional module to CRM Real Estate. CRM Real Estate ( is a Web-based sales and marketing management system providing real estate brokers and their agents a fully customizable Customer Relationship Management (CRM) platform to expedite everything from organizational to lead and transaction management to associates’ daily activities.

“We designed CRM Real Estate to be the productivity and efficiency solution for real estate professionals,” said Mike Morgan, president of CRM Real Estate. “As a Realtor™ myself, I know the challenges that face agents, this tool was designed with the real estate professional in mind and will help agents, teams and brokers sell more properties.”

The cost of CRM Real Estate is $35.95 per month per user. Features of CRM Real Estate include:    

  •      Transaction management
  •     FSBO leads
  •     Email templates
  •     Individual and shared calendars
  •     Mobile device compatibility
  •     Contact management
  •     Document upload

CRM Real Estate is powered by COMPLETExRM, Inc.’s xRM Transaction Engine, a Web-based service oriented business application (SOBA) that can be dynamically modified to manage customer relationships and help boost business productivity.

“I don’t think there is a better, more robust product on the market today,” said Jon Kikel agent with DPR Realty in Scottsdale, Ariz. “CRM Real Estate is the real deal -- the real estate professional’s solution to better productivity and profitability.”

For more information about RecruitTool, please visit or call 866-427-6776.

About CRM Real Estate

CRM Real Estate is a cutting-edge, Web-based service provider increasing efficiency and productivity in the real estate industry that was founded in 2002 by Keith Norris and Mike Morgan, both top real estate professionals who saw the need for a better way to manage the day-to-day processes of real estate business. CRM Real Estate is a COMPLETExRM, Inc. business. For more information on CRM Real Estate, visit or call 866-427-6776.

RecruitTool and LeadBoomerang are trademarks of CRM Real Estate.


David Politis, Politis Communications, 801-523-3730(wk)/801-556-8184(cell), dpolitis @ or

Kristofer Beldin, Politis Communications, 801-523-3730(wk)/801-870-4064(cell), kbeldin @

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