REAL ESTATE HOT SHEETS, Inc. Launches Internet and Print Properties: New Low Cost Real Estate Advertising Helps to Rationalize the Costs of Selling Property

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REAL ESTATE HOT SHEETS Inc. today announced it launched two new "printernet" products, http://www.realestatehotsheets.com and REAL ESTATE HOT SHEETS, a weekly newspaper. The REAL ESTATE HOT SHEETS newspaper will be available in more than 425 locations in Collier and Lee counties Florida, as well as online.

REHS is focusing on this `huge sore spot' for Realtors with a series of promotional lead generation programs that reward prospects who visit the Open Houses advertised in the REAL ESTATE HOT SHEET papers.

    "If pundits are looking for a 'silver lining' to the down turned real estate markets, then REAL ESTATE HOT SHEETS (REHS) is it, especially for Southwest Florida," said Michelle Craft, Publisher and CEO.

Craft said, "One of the many challenges in selling property locally is the high cost of advertising - especially print advertising, with typical classified column inches selling in the range of $150 to $400. REHS' `printernet' products significantly reduce advertising costs, in effect rationalizing local real estate economics, by offering full color, 2 inch by 2.5 inch, photo classified ads for only $25;" for further details http://www.realestatehotsheets.com/classified.html.

Craft, a former marketing vice president with Internet advertising firm MIVA, Inc. (originally Findwhat.com), with her full bio at http://www.realestatehotsheets.com/about.html, used to argue with her bosses over the very low cost of Pay-Per-Click advertising, with advertising deposits then starting at $25. "I would ask where in the world can you buy any advertisement for $25? And, it wasn't a rhetorical question," she said. "Ironically, today with REAL ESTATE HOT SHEETS' $25 ads, I finally have my answer."

"The cost of local print and classified advertising is totally out-of-whack with the return you get," said Michael Straley, a 30-year veteran of real estate and owner/broker of Offsite Realty, a Naples, Fla., and Oakdale, Minn., realty firm. "Something had to change, and we're really optimistic that REHS will make a difference for Realtors. The advertising my agents are placing with REHS is very economical and in creating these new services, REHS has made it possible for virtually anyone to advertise."

"Another major challenge for sellers and their Realtors is driving traffic to Open Houses," Craft said. "REHS is focusing on this `huge sore spot' for Realtors with a series of promotional lead generation programs that reward prospects who visit the Open Houses advertised in the REAL ESTATE HOT SHEET papers."

"We've simplified the ad creation process so anyone can place and create a classified ad in less than five minutes," said REHS' Chief Technology Officer Anthony Barba. "I've worked with hundreds of agents and sellers, and not one has ever asked me, do you prefer my property formatted in Extensible Markup Language or as a tab delimited ASCII file. Real Estate agents just want to sell their property." Barba is credited with launching http://www.realestate.GL, a real estate and vacation rentals portal, used by print publication such as Time Warner's "Ski" & "Skiing" magazine.

For more information on REAL ESTATE HOT SHEETS, visit http://www.realestatehotsheets.com, or call Michelle Craft at 239-992-9642. For Mike Straley at Offsite Realty, call 612-749-4141 or visit http://www.offsiterealty.com.

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