AcreageAnywhere.com Boosts Land Marketing Efficiency With New Web Site Premiere

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AcreageAnywhere announced its expanded website offering "Pay-for-Performance" marketing to real estate developers and brokers.

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We make it a pleasure for buyers to explore a particular community, imagine the possibilities, connect directly with community representatives and engage in the next steps toward committing to a purchase, all within a unified online experience

AcreageAnywhere, an online leader in real estate marketing, launched a revamped Web site that offers pay-for-performance marketing. The expanded site debuted Wednesday, Oct. 22 and provides a full service solution for developers, prospective land buyers, real estate agents and brokers.

"With more than 80 percent of home and land purchasers using the Internet as their primary discovery tool, it is essential that those offering land for sale provide an experience of a property that connects meaningfully with prospective buyers while generating as much exposure in the marketplace as possible," said Ben Nanson, managing director of AcreageAnywhere.

Under the pay-per-performance marketing strategy, AcreageAnywhere pays for and manages all online marketing costs upfront, and only gets paid when the site has delivered a sales lead.

"Pay-per-lead advertising is the most efficient marketing strategy for developers today," said Nanson. "We've created a highly effective and value-based way of marketing real estate assets. Because we only get paid after we've delivered a sales lead, costs for developers are easily managed, and not one marketing dollar goes to waste."

According to Nanson, the Web site is aesthetically oriented to provide buyers with a real sense of place, uniting various online marketing strategies such as Search Engine Optimization, a network of Internet partnerships and sophisticated email marketing to targeted audiences. "This comprehensive approach to showcasing properties sets the scene for a global, land-specific marketplace, serving as a one-stop shopping hub for home and land buyers," he said.

Through the site, buyers can research regions and developers, explore recreational opportunities, calculate payments and compare and contrast different developments.

"We make it a pleasure for buyers to explore a particular community, imagine the possibilities, connect directly with community representatives and engage in the next steps toward committing to a purchase, all within a unified online experience," said Chelly Tyler, co-founder of AcreageAnywhere. "REALTORS and brokers can research land buying opportunities on behalf of their clients, and even use AcreageAnywhere to register their clients and secure their commissions with the wide variety of development communities we offer."    

For more information about AcreageAnywhere.com, visit the Web site at http://www.AcreageAnywhere.com, or contact Nanson at bnanson @ acreageanywhere.com or 877-561-LAND.

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