Realtor Gord Moman Shares Timely Advice to Help Real Estate Agents Get a Bigger Bang for Their Advertising Bucks

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RE/MAX REALTOR® Gord Moman shares timely advice with real estate agents to help them make more money using the internet.

Most real estate agents invest $1,000’s of dollars in attempting to create some awareness of their name or recognition of their branding. The standard accepted amount is 10% of their gross expected revenues that should be invested into marketing. The ultimate goal is to have new real estate clients remember these agents and give them a call when the time comes to sell or purchase a property. This is not a bad idea when you think about it. It’s how it’s done that makes it a very expensive and ineffective marketing tool for REALTORS®.

Real estate agents are always looking for new ways to uniquely position themselves to potential clients. Advertising and marketing companies are fully aware of this and have a full range of products, programs and services available for agents to purchase to promote their real estate businesses. With a couple of hundred dollars here and a couple of hundred there, real estate agents can quickly go broke and not even come close the creating any awareness to their business.

Gord Moman is a REALTOR® with RE/MAX ridge-meadows realty in Maple Ridge, BC. Moman prefers a method that is more direct and effective and because he's also a Certified Web Developer, the internet is his favored media. In Moman's opinion, the internet offers some unique, exclusive and cost effective opportunities for REALTORS® to promote themselves and their individual brand. With an estimated 80% of real estate consumers using the web as their first step to get information prior to entering into a real estate transaction, agents are missing out on good quality leads if they do not have a strong web presence.

Combine this information with the fact that, when a person decides to buy or sell their home, 74% of them will do it with the first real estate agent that they have contact with, and some very interesting ideas come to mind. REALTORS® have to be exclusively positioned in front of as many people as they can to be effective and the internet offers a high quality tool to get this done.

Most real estate agents have already heavily invested into their own web site only to have it buried in the maze of competitive sites. Unless their web site is listed with the top search engines and shows up within the first 5 pages on a web search for a search term like “their city real estate,” they are losing out by not getting their share of the web friendly real estate consumers in their area. All this starts to get very technical and unless these realtors are Certified Web Developers and Search Engine Optimization specialists, this is like trying to understand hieroglyphics while looking at it from the reflection in a mirror.

Real estate agents do not have to be web developers but, it would be wise if they knew someone who was. By using the services of any real estate agent can benefit from having a web site on the internet.

This site offers exclusivity by only allowing one real estate agent per geographic region. The cost for the year is about as much as one ad in a daily newspaper and REALTORS® will not be competing with other agents ads on the same page, like the newspaper. They maintain high standards by interviewing every member over the phone and completing a questionnaire prior to accepting a new application. Yes, some people do get turned down. All members agree, in writing, to supply a minimum of two real estate transaction referrals to the general membership every twelve months. If they don’t, they will not be able to renew their position the next year. They have an aggressive advertising and marketing program which utilizes 10% of the annual revenues to promote the web site and this amount grows every month. Members even receive advertising income from their page within the web site and they can participate in a membership referral rewards program that can easily cover all of their out of pocket costs to be a member of this web site.

The real estate agent membership has exclusivity, low or no costs, income from real estate transaction referrals, group advertising and marketing, quality membership, a strong web presence and a system which works in North America and the United Kingdom. Members receive many more benefits which can be viewed at

The internet is the real estate agents best friend. Especially when you know that an estimated 80% of the population uses it before they enter into a real estate transaction and 74% of these people use the first agent that they come across after that. Real estate agents are required to have their own primary web site. The best sites offers a lead capture system, MLS® search capabilities and instant client notifications when a property which matches their clients criteria comes on to the market and a simple “Contact Me” link. A typical site which exhibits all of these tools is located at The use of a web site similar to this will capitalize on the internet traffic driven to the agents primary web page. Advertising in the local newspaper does not even come close to the results from the internet. It's also very expensive for the results that users get and it only lasts for a few days until they have to spend even more money or risk losing their spot to a competitor. Who wins here; the advertiser or the newspaper? Spending money on a real estate web site that does not produce leads every month may also be a bad business decision. Doing the same thing over and over and expecting a different result is insanity.

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