Research indicates that consumers are often overwhelmed by the number of sites delivering various types of information related to real estate
LOS ANGELES (PRWEB) October 29, 2008
"Consumers moving into new homes belong to an exciting advertising demographic that demands easy access to products and services designed to fill their many needs," said Lorna Borenstein, president of Move. "Moving triggers a wave of expenditures that totals approximately $170 billion annually, and the redesigned Move.com is now a better online destination offering advertisers access to that market. Through the improved site, advertisers can reach these highly motivated consumers with pinpoint accuracy."
Research shows that consumers in the process of moving into new homes are powerful prospects, uniquely focused on their financial options. Compared to the general population, these consumers that are "on the move" are much more likely to buy everything from autos and home products to loans, credit cards and investments. Move.com offers a variety of advertising opportunities leveraging advanced technology to deliver ads directly to the consumers most likely to act upon them, based on their location and behavior.
Visitors to the new Move.com Web site will find a variety of changes geared to enhance their search experience, including a comprehensive search box that can take them straight to new construction and rentals, as well as existing homes featured on Realtor.com. Throughout the redesigned Move.com, intuitive search features reduce the number of clicks consumers take as they search, while personalization options offer timely alerts so they can remain current with new information related to their searches.
"Research indicates that consumers are often overwhelmed by the number of sites delivering various types of information related to real estate," said Borenstein. "To help consumers gain quick access to the home information they need, Move has leveraged its industry leadership status to redesign Move.com into a comprehensive, single-site gateway to all things real estate that includes direct access to the most comprehensive online source of up-to-date home listings on Realtor.com."
Online traffic monitoring services continue to show that the Move Network, Move.com and Realtor.com, attract more visitor traffic than any other online real estate resource, giving consumers easy and efficient access to home search tools, financing, moving services, home and garden enthusiast videos and articles, as well as up-to-date commentary on real estate related news.
As a result of the redesign, Move is now a more valuable and efficient advertising vehicle for consumer media advertisers. Industry trends and studies show advertising dollars have been consistently shifting online, away from traditional media from 2004 through 2007, with newspapers and broadcast TV losing $890 and $720 million per year, respectively. Industry analysts predict US Internet ad spending increases will remain in positive territory, in the mid-teens or higher through 2011.
"Together with the redesign of Realtor.com, we're excited to give consumers an easy-to-use online real estate resource they can trust that's exciting, engaging and relevant," Borenstein says. "As the category leader, Move remains committed to providing a world-class search experience that will revolutionize the American dream of homeownership and extend our position as the leader in online real estate search."
REALTOR.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ:MOVE) and is the official Web site of the National Association of REALTORS®. Ranked as the #1 homes-for-sale site, REALTOR.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 5.4 million consumers in August 2008. Agents and companies have the power to customize REALTOR.com® resources to maximize their brand and productivity.
REALTOR® and REALTOR.com® are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS®. REALTOR® is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.
ABOUT MOVE, INC.
Move, Inc. (NASDAQ:MOVE) is the leader in online real estate with 7.7 million monthly visitors to its online network of websites. Move, Inc. operates: Move.com®, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com®, the official Web site of the National Association of REALTORS®; Welcome Wagon®; Moving.com; SeniorHousingNet; and Top Producer® Systems. Move, Inc. is based in Westlake Village, California, and employs more than 1600 individuals throughout North America. For more information: http://www.move.com.
 High Point Associates, 9/06
 High Point Associates; Beta Research New Homeowner Study, 2000, DM News
 Reasons to Shift Offline Spend Online, eMarketer, 10/6/06
 US Online Advertising: Resilient in a Rough Economy, eMarketer, 8/19/08