Real Estate Leader Re-Designs Web Site Offering Access to Consumers
on the Move
Move Inc. Streamlines Move.com, Attracts Motivated Consumers
Accessing New Homes & Rentals Alongside Realtor.com®
Listings and Resources
LOS ANGELES (Business Wire EON/PRWEB ) October 29, 2008 --
Consumers will now enjoy a more streamlined and personalized real estate
search experience on the recently redesigned Move.com while advertisers
will enjoy a more effective marketing platform for reaching motivated
consumers on the move, according to Move,
Inc. (NASDAQ:MOVE), the leader in online real estate. Alongside
Realtor.com®, the #1
homes-for-sale Web site, the newly redesigned Move.com now delivers new
homes, rentals and a variety of valuable home enthusiast content in a
more engaging format.
“Consumers moving into new homes belong to an
exciting advertising demographic that demands easy access to products
and services designed to fill their many needs,”
said Lorna Borenstein, president of Move. “Moving
triggers a wave of expenditures that totals approximately $170 billion
annually[1],
and the redesigned Move.com is now a better online destination offering
advertisers access to that market. Through the improved site,
advertisers can reach these highly motivated consumers with pinpoint
accuracy.”
Research shows that consumers in the process of moving into new homes
are powerful prospects, uniquely focused on their financial options.
Compared to the general population, these consumers that are “on
the move” are much more likely to buy
everything from autos and home products to loans, credit cards and
investments[2].
Move.com offers a variety of advertising opportunities leveraging
advanced technology to deliver ads directly to the consumers most likely
to act upon them, based on their location and behavior.
Visitors to the new Move.com Web site will find a variety of changes
geared to enhance their search experience, including a comprehensive
search box that can take them straight to new construction and rentals,
as well as existing homes featured on Realtor.com. Throughout the
redesigned Move.com, intuitive search features reduce the number of
clicks consumers take as they search, while personalization options
offer timely alerts so they can remain current with new information
related to their searches.
“Research indicates that consumers are often
overwhelmed by the number of sites delivering various types of
information related to real estate,” said
Borenstein. “To help consumers gain quick
access to the home information they need, Move has leveraged its
industry leadership status to redesign Move.com into a comprehensive,
single-site gateway to all things real estate that includes direct
access to the most comprehensive online source of up-to-date home
listings on Realtor.com.”
Online traffic monitoring services continue to show that the Move
Network, Move.com and Realtor.com, attract more visitor traffic than any
other online real estate resource, giving consumers easy and efficient
access to home search tools, financing, moving services, home and garden
enthusiast videos and articles, as well as up-to-date commentary on real
estate related news.
As a result of the redesign, Move is now a more valuable and efficient
advertising vehicle for consumer media advertisers. Industry trends and
studies show advertising dollars have been consistently shifting online,
away from traditional media from 2004 through 2007, with newspapers and
broadcast TV losing $890 and $720 million per year, respectively[3].
Industry analysts predict US Internet ad spending increases will remain
in positive territory, in the mid-teens or higher through 2011[4].
“Together with the redesign of Realtor.com, we’re
excited to give consumers an easy-to-use online real estate resource
they can trust that’s exciting, engaging and
relevant,” Borenstein says. “As
the category leader, Move remains committed to providing a world-class
search experience that will revolutionize the American dream of
homeownership and extend our position as the leader in online real
estate search.”
ABOUT REALTOR.COM®
REALTOR.com®,
where the world shops for real estate online, is operated by Move, Inc.,
(NASDAQ:MOVE) and is the official Web site of the National Association
of REALTORS®. Ranked as the #1 homes-for-sale
site, REALTOR.com® currently offers potential
home buyers access to over four million property listings, as well as
the most brokers and agents. It also provides REALTORS®
and the home sellers they represent with the Internet's largest real
estate marketplace, reaching more than 5.4 million consumers in August
2008[1].
Agents and companies have the power to customize REALTOR.com®
resources to maximize their brand and productivity.
REALTOR® and REALTOR.com®
are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS®.
REALTOR® is a federally registered collective
membership mark, which identifies a real estate professional who is a
Member of the NATIONAL ASSOCIATION OF REALTORS®
and subscribes to its strict Code of Ethics. All other trademarks
appearing above are the property of Move, Inc., or of their other
respective owners.
ABOUT MOVE, INC.
Move, Inc. (NASDAQ:MOVE) is the leader in online real estate with 7.7
million[2]
monthly visitors to its online network of websites. Move, Inc. operates:
Move.com®, a leading
destination for information on new homes and rental listings, moving,
home and garden and home finance; REALTOR.com®,
the official Web site of the National Association of REALTORS®;
Welcome Wagon®;
Moving.com; SeniorHousingNet; and Top Producer®
Systems. Move, Inc. is based in Westlake Village, California, and
employs more than 1600 individuals throughout North America. For more
information: www.move.com.
[1]
High Point Associates, 9/06
[2]
High Point Associates; Beta Research New Homeowner Study, 2000, DM
News
[3]
Reasons to Shift Offline Spend Online, eMarketer, 10/6/06
[4]
US Online Advertising: Resilient in a Rough Economy, eMarketer,
8/19/08
See the original story at: http://eon.businesswire.com/releases/real_estate/new_homes/prweb1543444.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3F1YS1TaW5nLUZhbHUtVGhpci1NYWduLVNpbmctWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
