Real Estate Websites Increase Search Engine Rankings: New Real Estate Marketing Forum Offers Internet Marketing Options

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Internet-savvy professionals improve visibility for their real estate websites, and win the real estate marketing wars, by using a new online forum to expand their Internet marketing strategy.

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Responding to new search engine rules requiring more content and quality incoming links, a new online forum is being used to exchange articles for real estate websites.

Getting It Write, Inc, a real estate marketing consulting firm, recently launched an online forum to facilitate article exchanges among owners of real estate websites. The forum,, is a tool that real estate professionals can use to expand their Internet marketing strategy and improve search engine placement.

Internet-savvy real estate professionals know how important a strong Internet presence is. Industry experts have compiled statistics indicating that a majority of home buyers start their search on the Internet. Home sellers are also using the Internet to find real estate agents who use the Internet to market listings.

While real estate websites are notorious for being poorly optimized for the search engines, Internet-savvy professionals find that effective Internet marketing produces a substantial number of leads, clients and closed home sales.

Recently, the major search engines started placing increased importance on original content and quality incoming links. Many real estate websites use standard content provided by website vendors. In order to rank well, that standard content must be replaced with original content that is attractive to the search engines, and to the site’s visitors.

In addition, many real estate websites have relied on traditional link exchanges to provide relocation information for their visitors, and to improve their search engine ranking. Traditional link exchanges are no longer effective as a webmaster’s only linking strategy.

Real estate professionals are finding that exchanging content with other webmasters results in both adding original content, and quality incoming links. Each webmaster receives original content for their real estate website. And, the content added to their exchange partner’s website provides them with incoming links from content pages, rather than link pages.

Sam Chapman, an agent with Keller Williams in Austin, Texas, found that adding articles to his website,, made a difference in his search engine ranking. “I have really jumped in the SERPs (Search Engine Result Pages) lately, and have many more pages indexed”, Sam said.

An ASP Home Stager in Los Angeles, California, Nickie Rothwell, was one of the first people to use the forum for exchanging content for her website, Nickie had this to say about her experience, “I was inspired to create a new page on my website just for articles. I'll be looking forward to more exchanges.”

For additional information about real estate marketing, SEO and linking strategies for real estate websites, visit, Real estate professionals can find content exchange partners by visiting the forum at

About Getting It Write, Inc.

Getting It Write, Inc. provides real estate marketing tools that increase sales. The firm works with agents, brokers, and other industry professionals to create brands and effective marketing messages, design logos, establish lead-generating real estate websites, and develop marketing plans, and produce marketing materials.

The firm is a Partner with real estate website industry leader Point2 Agent, as a real estate marketing coach, graphic designer, and virtual assistant. Getting It Write, Inc maintains an informational website, and a real estate marketing blog, along with the article exchange forum.


Kathleen Allardyce

Getting It Write, Inc.



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Kathleen Allardyce